The most valuable space on your homepage is above the fold – it’s what the viewer sees before they scroll. This is your golden opportunity to convey the benefit of working with you or buying your product. Remember: your homepage is one of the first impressions clients have of your business. It should be a […]Continue reading
Attracting your ideal audience
Before you can figure out how to reach your ideal audience, first figure out what they like to do and where they spend their time (whether online or in person). By paying closer attention to the interests of your clients, you can put your time and energy towards outreach and marketing that’s more effective at […]Continue reading
Share you social presence easily
Have you ever heard of a vanity URL? It’s an example of a small change that can make a huge difference for your brand, business and marketing efforts. First make sure that you have a dedicated social media presence for your business. Next, take a minute to set up vanity URLs across your social media […]Continue reading
Do you exercise regularly?
Getting regular exercise in my personal life is critical to staying productive and creative in my work life. Sometimes you have to step away from work to get the best ideas, not to mention that necessary burst of energy that comes from getting your blood pumping. Caffeine is good but exercise is better (and lasting)! […]Continue reading
Get stuff done!
We all make To Do lists in one form or another but that’s not always enough. How can we better knock off each item? Here are three tried and true suggestions to help you GET STUFF DONE. One of them is simple but absolutely life changing, trust me. In the process of making this video […]Continue reading
Do you send out a tangible gift to your clients?
Who wouldn’t appreciate receiving something thoughtful and unexpected? One simple way to wrap up a project on a high note is through a meaningful gesture or gift – a way of saying thanks. This is just one way to create a more meaningful, lasting relationship with your clients – one that can result in referrals, […]Continue reading
How are you planning your marketing efforts?
Don’t be distracted by shiny objects. There are SO many tools out there to help with planning and marketing, you could spend weeks (months even!) finding the right ones. Here are a few go-to tools that my team uses for planning and marketing – one of them may surprise you. 🙂 Not to beat a […]Continue reading
Are you being consistent?
Let’s talk touch points. How do you ensure that your clients or customers are crystal clear about who you are, what you’re great at and who you provide services for? (Here’s a hint: continuity in your presentation!) When was the last time you reviewed your marketing material for continuity? Is it fresh and relevant? Does […]Continue reading
How are you showing up?
How do you ensure that you’re making the right impression? Well, that’s 100% up to you. It’s important to show up as your best self – to reflect your values, ideas and aspirations in all manners of life. Here are some ways to think about what that means for you and your business. For example, […]Continue reading
What are your action steps to reach your goals?
Setting a goal is one thing, but making it happen is a totally different ballgame. One word: PLANNING. Want some advice on how to make it interactive and productive? I’m trying something new this year that I would highly recommend. I get together with a colleague once a month for a FULL DAY PLANNING SESSION. […]Continue reading