About 3 years ago I started to learn how to salsa dance. But— like learning any new skill, it came with challenges that took some time to overcome. In fact, for me there have been 3 key takeaways that I have learned from overcoming some of those challenges, and of course they are relevant in […]
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What are you leaping into this year? – Do you have some scary goals this year? …I do…honestly they scare the crap out of me. Well, the one I’m talking about below is under my non-negotiable list actually, but it still means I really need to change things up and step outside my comfort zone […]
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The most valuable space on your homepage is above the fold – it’s what the viewer sees before they scroll. This is your golden opportunity to convey the benefit of working with you or buying your product. Remember: your homepage is one of the first impressions clients have of your business. It should be a […]
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Before you can figure out how to reach your ideal audience, first figure out what they like to do and where they spend their time (whether online or in person). By paying closer attention to the interests of your clients, you can put your time and energy towards outreach and marketing that’s more effective at […]
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Have you ever heard of a vanity URL? It’s an example of a small change that can make a huge difference for your brand, business and marketing efforts. First make sure that you have a dedicated social media presence for your business. Next, take a minute to set up vanity URLs across your social media […]
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Getting regular exercise in my personal life is critical to staying productive and creative in my work life. Sometimes you have to step away from work to get the best ideas, not to mention that necessary burst of energy that comes from getting your blood pumping. Caffeine is good but exercise is better (and lasting)! […]
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We all make To Do lists in one form or another but that’s not always enough. How can we better knock off each item? Here are three tried and true suggestions to help you GET STUFF DONE. One of them is simple but absolutely life changing, trust me. In the process of making this video […]
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Who wouldn’t appreciate receiving something thoughtful and unexpected? One simple way to wrap up a project on a high note is through a meaningful gesture or gift – a way of saying thanks. This is just one way to create a more meaningful, lasting relationship with your clients – one that can result in referrals, […]
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Don’t be distracted by shiny objects. There are SO many tools out there to help with planning and marketing, you could spend weeks (months even!) finding the right ones. Here are a few go-to tools that my team uses for planning and marketing – one of them may surprise you. 🙂 Not to beat a […]
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Let’s talk touch points. How do you ensure that your clients or customers are crystal clear about who you are, what you’re great at and who you provide services for? (Here’s a hint: continuity in your presentation!) When was the last time you reviewed your marketing material for continuity? Is it fresh and relevant? Does […]
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