Where beauty and function come together
– that’s our happy place.
Born and raised in Gothenburg, Karin brings the Swedish minimalist style to her work. A duel citizen on paper and in spirit, she merges the vibrant energy of the U.S. with the clean, sophisticated, and functional designs of Sweden.
Karin found a passion for creativity and athletics early on as a competitive figure skater. She became a lover of golf and, after playing in the Scandinavian tour, came to the U.S. on a golf scholarship. (Next time you see her, ask her where, I bet you’ll be as surprised as she was!)
Karin received a degree in Computer Art and Design and began developing skills in graphic design, web design, and programming.
Karin has so many important influences – her MacGyver Mom, her walking encyclopedia Dad, her early years as an athlete – but the most life-changing was surviving a near-fatal motorcycle accident in her 20s. After breaking almost every bone in her body and going through a grueling recovery process, she is grateful every single day for the gift of life and an able body.
Karin lives in San Diego and thrives on staying active. Most days she can be found on her road bike along the coast, swimming in the ocean, doing yoga, playing golf, or racing triathlons. She feels the best ideas are formed when you leave your normal work environment and get outside. One of her favorite sayings is, “What you put into life you get out of life, so teach more, give more, and love more.”
Copy Writer/Social Media Manager
What we stand for
To live colorfully, be bold and give it your all.
To be direct, transparent, and fair.
To treat ourselves and others with kindness and respect.
To add a dash of fun in everything we do.
To approach life with an open mind and heart.
To never stop exploring.
To continue to learn and grow. To not judge, but to listen.
To be present because its power is eye-opening.
To lead an active life which we believe is key to staying creative, focused, healthy and balanced.
To make people feel, be and do better – honestly, that is it.