The Leadership Edge
Organizational development for the life sciences.
San Diego, CA
The Leadership Edge is an organizational development company for the most innovative life science companies in the world. The team is led by Gaylene Xanthopoulos, who is one of the most inspiring ladies I have met with a great sense of humor and a tremendously warm heart. Gaylene is extremely knowledgeable in her field and runs her company with strong values, ethics and dedication to her clients. Yes, you can do great business and be wholehearted – they are the proof. There is nothing they are lacking. They have been on the top in their field for almost 30 years, which I believe says it all. However, with all these amazing qualities, nothing was showing through in their visual representation. The people, who didn’t know about them, were robbed because of it.
With that said, I was thrilled when we got the chance to help them really redefine their public appearance to show who they are to the world. The Leadership Edge has a few different target audiences, which proved as a challenge because our goal was to clearly communicate what sets them apart and their benefits at all levels ranging from the end-user to the buyer all the way to the funders. We accomplished this by developing a strong brand voice and visual representation that show their vast knowledge, history in the industry and their fun and warm attitude. We developed a foundation and color palette which exudes confidence while maximizing approachability. After that we designed the new visual identity and developed all their creative needs, including, photography, collateral pieces, website and promotional pieces. We worked with each word until it was perfect and every aspect of every design until it was just right to speak for them to the world.
ASSESS. GUIDE. DEVELOP.
We know people are your greatest competitive advantage. You have strong science and bright minds, but to succeed in this competitive environment your team needs the confidence and competence necessary to do their jobs at an exceptional level.
The individuals that make up your organization determine whether you are first to market, your collaboration succeeds, you hit your milestones, and tap into the creativity and innovation of your employees – and those individuals are going to face challenges as your company grows.
That’s where we come in. We identify and remove barriers to outstanding performance from the boardroom to the laboratory so you can accelerate the process of discovery, development, and commercialization. We bring a wealth of industry knowledge, dedication, energy, and impact to everything we do. We do our homework. We tailor our assessments, guidance, and development programs to meet your specific needs. We have a formula that works. We don’t waste time. We have a blast. We guarantee results. That’s why we’re the trusted partner to over 500 life science companies across the world.
Karin quickly grasped our business, created tremendous rapport with our team and was able to create a look, feel and messaging for our new brand that crisply and clearly conveys what we are about as people and as a business. I can’t say enough good things about her and her team!