Strategy Business Group
Power through knowledge
Strategy Business Group (SBG) is Chicago-based and world-focused. They are a platform for strategic partnerships between countries, states, districts, business leaders and governments. SBG provides worldwide news, in-depth analyses, interviews with government leaders and business moguls, and investment-opportunity reports. Our first task with them was to create their Reports. When the time came for rebranding, they turned to us. SBG wanted their new “face” to be fresh, inspiring, professional, and to reflect their credibility.
With this base, we fine-tuned their ideas and developed a visual identity that showcased their stamina and credibility in the field. Working closely with the key stakeholders, we quickly recognized that these are people with big ideas and big visions.
We incorporated that element into their marketing collateral. We also developed and built a news platform for SBG that is as current, innovative, and relevant as the company itself.