T.R.A.C. SOLUTION Tactical Response Armored Car
Johnson City, NY
Dolmen, Inc. is the inventor and sole producer of the TRAC™ vehicle, a highly functional, versatile vehicle that allows SWAT officers to gain control of situations in which conventional equipment is ineffective or lacking.
Our task was to create a contemporary visual identity that specifically appeals to buyers of these machines (rather than the end users).
In this case we focused on creating marketing collateral and an extremely informative website.
We started with the literal meaning of Dolmen—a prehistoric, stone megalith—and created an updated representation for their logo. The website was created using bold images, eye-catching Flash animations and a library of video in order to assure that the potential customer was completely educated on every use of the TRAC™ vehicle. Because so much video media was used on the site, we also created an html version. That way, the site is search-engine friendly and also available equally to users on a variety of computers, operating systems and browsers.