Clear Intentions Window Washing
Residential Window Washing
San Diego, CA
Clear Intentions Window Washing (CIWW) works solely in the residential market and strives to provide better service than all their competitors. They want to be remembered as “the friendly guys.”
When they came to us, they were a start-up company with lots of experience, but had not created the brand personality needed to make their business look professional.
We got the opportunity to work with this entrepreneur who was willing to go the extra mile to stand out in the saturated window cleaning market.
Since Clear Intentions was a new business we had the pleasure of starting with a blank canvas. We recognized right away that they were committed professionals with clear intentions of building a successful business—just as their company name implies. We indicated their professionalism and entrepreneurial spirit by using bright colors that are easily seen from the street while they’re working. We made the logo clean, crisp and modern to reflect their superb work and clean, to-the-point demeanor. We created a uniform that would keep cool during hot summer days yet look professional enough to be worn in multi-million-dollar homes. All of the marketing material that we created for them carried these same points and values.