Tahona

Mezcal tasting room + Oaxacan eats

About

Tahona was a fun opportunity for KHD to flex our creativity in a different way. Tahona is a Mexican eatery and mezcal bar in San Diego, they were new and in need of branding pieces. We were approached for Tahona to complete their visual identity and collateral pieces that go beyond what we typically create. This was such a unique project for us and we loved doing it because it was close to our home and a chance to see our work in the wild!

Challenge

The challenge with Tahona was making sure that the collateral pieces were completed in a way that would make sense to the user and set clear expectations for the diner. This challenge was a range of making sure that cocktail menus were set in a concise manner that would flow with the typical dining experience as well as making sure they had everything they would need for a restaurant.

Outcome

The creativity KHD brought to Tahona included a beautiful logo inspired by the Oaxacan roots and a line of collateral pieces that showcased the elevated Mexican and Mezcal experience Tahona would provide. The menu pieces brought in the marketing psychology that involves showing a consumer what glass a drink would arrive in as a point to purchase. We had so much fun creating this brand and bringing this fun vision to life.