- Visual Identity
- Collateral Pieces
- Copy Assist
- Website Design and Development
- View Site
Refresh Wealth
About
Chris came to KHD with a plan for his financial firm. He had a general vision for how he wanted his website to look, and a witty name for his business. Refresh Wealth started because his clients had told him how refreshed they felt about their finances after speaking to him. This alone already had our brains working overtime on just how to visually communicate this to anyone who landed on his website. Chris wrote his own copy for his website and utilized our copy assist service for the finalization of his messaging. We provided a visual identity, website design and development and brand development.
Challenge
The very small challenge with Refresh Wealth came with our brains immediately diving into summery, zesty visuals of freshness, that didn’t completely vibe with Chris. Another challenge was the domain not being available for a heavy portion of our work together. Chris envisioned serving families in tech, that were busy living their lives and didn’t want the strain and stress of worrying about their finances. He wanted his visual identity and website to easily communicate this.
Outcome
Despite going down a different path to refreshment, once we were aligned the rest of the project with Chris was as easy as Sunday morning. He loved our options for different pieces of his branding and came through with a lot of high quality copy for his website. Once we had the branding laid out, the website came together simply and beautifully. We enjoyed how quickly Chris would come back to us with his edits and his vision for making a difference in the lives of families everywhere.
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