- Visual Identity
- Collateral Pieces
- Tone of Voice + Messaging
- Website Design and Development
- View Site
Parkview Wealth Advisors
About
Parkview Wealth Advisors came to us for a rebrand and complete update to their branding and website. They wanted an online presence and visual identity that corresponded with their concierge financial firm based in Irvine, California. Their desire was to toe the line of luxury and awe-inspiring serenity of a national park like Yosemite.
Challenge
Haddy and Micheal approached KHD with inspiration from the great outdoors but they still wanted to stay sophisticated. Their previous logo was based on national parks and they were not ready to give that up but knew they wanted it to be modernized. The true challenge for Parkview Wealth Advisors arose from an inspiring image Haddy owned in a metal print from an artist. They wanted to utilize it on the site but having the permissions was something we had to be sure to cover. Photos ended up being the most challenging part for this very collaborative project.
Outcome
KHD met the challenges from photos for this project head on. Working hard to attempt to find a similar photo as the one Haddy has hung in his office. Additionally, we worked heavily on photoshopping photos to make sure we had exactly the visual image we wanted to project from Parkview Wealth. Everything else with the project flowed ultra-smoothly and completely collaborative. We were able to create a visual identity and website that showcased their love of the beautiful outdoors while still highlighting their focused, luxury financial services.
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