Financial advice for generations

We worked with Martin Lundgren of Northern Lights a Swedish Financial Advisor as their brand development consultant and brand consulting and design agency. Martin is highly technical and does his best work in complicated situations. Having a Swedish owner ourselves, we were very excited to work with a fellow Swede and let Northern Lights’ Swedish influences shine through. We did this by creating minimalistic visual identity pieces, website development and website design services, as well as other digital and printed marketing assets.

Scope of project


Our mission as Northern Lights’ brand creator was to show Martin’s ability to deal with complex situations in a simple manner by staying very minimalistic and true to the Swedish Scandinavian influences we know and love. Our challenge with personal branding for financial advisors like Martin was to create and launch a successful stand-out brand during the pandemic! Because of this challenge we also had quite a few conversations about nailing down his target audience (a key piece during any branding project, but especially in an unprecedented economic environment).


In the end, we came out with an elegant brand with an edge that I think would make any Swede proud. Northern Lights launched without a hitch, even within such a challenging year, and continues to solve complicated financial situations for their clients with a minimalistic financial website design and financial advisor branding.