Not your regular business law firm
As always with our approach, the first shoes we had to fill was of a brand positioning consultant, we clarified HK Law’s brand position and the customers they serve. Next, our focus was on how to appropriately showcase their absolutely fantastic approach to lawyering and business in a humble way. Personal branding for lawyers can be a challenge because there are more rules that go into what you can say and put on a site, but for us, that’s what made it all the more exciting. Especially when we realized just how much they genuinely care about doing the right thing by their clients and making the world a better place.