• Visual Identity
  • Collateral Pieces
  • Copy Assist
  • Offer + Process Definition
  • Website Design and Development
  • View Site

Helen Stearns

About

Helen Stearns came to KHD as a startup with a unique and creative approach to her services. Initially, she considered taking our course, but quickly realized she needed more hands-on support to bring her vision to life. Her brand is something that brought a lot of excitement because she works with women, and being a woman owned company this was close to our hearts.

Challenge

Helen’s project came with a lot of moving pieces. As both a client and a friend, the discovery phase revealed just how much she was trying to navigate at once. She had many ideas, opinions, and directions, which led to moments of overwhelm. This was the point she realized she needed our help and someone to hold her hand through a giant leap.

A key challenge was refining her vision into something cohesive while still honoring her personality. The color palette required multiple iterations, as she had strong preferences that needed to be balanced with strategic design decisions. Additionally, her logo typography required extra attention to ensure it felt both personal and professional.

The overall goal was to strike a balance between her energy and creativity while maintaining a sense of structure and credibility.

Outcome

The final brand captures a beautiful balance of personality and professionalism. Her identity feels warm, feminine, and inviting while still grounded and polished. Helen’s natural energy, bubbliness, and enthusiasm are present throughout the brand, but paired with calming and intentional design elements that align with her audience of women. The result is a brand that feels approachable, trustworthy, and distinctly her.

Beyond the design, Helen has fully stepped into her business. She is actively running webinars, hosting workshops, and confidently sharing her work. She has embraced the brand and is consistently showing up, making her one of the most active and engaged clients post-launch, which we are loving!