• Visual Identity
  • Collateral Pieces
  • Tone of Voice + Messaging
  • Website Design and Development
  • View Site
Find You Fi

About

Find Your Fi, wasn’t Find Your Fi when Jenn first came to us. She had known she needed a refresh on her business but then later realized that her current name wasn’t doing her favors, thus a rebrand became a custom branding and website build for a brand new business. The boldness that Jenn brought to the plate made this project so fun to complete her visual identity, messaging and website design.

Challenge

The challenge for Find Your Fi came from trying to perfectly match the gentle with the gritty that Jenn exuded. This was necessary not only from a visual standpoint but for her messaging as well. We had to perfectly capture that her new name Find Your Fi was what the client made of it. Whether it was financial independence or fire. Additionally, matching the boldness of being ready to jump in and change your branding to truly fit your values required some out of the box thinking from a design standpoint.

Outcome

We brought Find Your Fi to life by giving Jenn several options to fit her vision for it. We felt like she had a touch of masculine fierceness, while still being progressively honest and intentional. Meeting her meaning for her name of FIRE (Financial Independence, Retire Early) we knew the logo had to encompass a flame. However, we didn’t want the design to completely revolve around fire and flames since the business values being able to show up and understand the world as you are. We made sure to include design pieces that allowed for a softness and steady brand. Some of these design pieces were so creative that our developer had to do some serious work to make the vision come true. But we couldn’t be more thrilled with how this project shows off the brand.

Karin and her crew are amazing!

They took their time to get to know me and the goals for my company, helping me develop a brand and “voice” that reflected that accurately. I appreciated Karin’s deep listening skills and her ability to help me find clarity. She then translated that into a website in a way I never could have done on my own. I am so thankful I found her!!
-Jenn Steliga