• Visual Identity
  • Collateral Pieces
  • Tone of Voice + Messaging
  • Website Design and Development
  • View Site

Ba Soccer Academy

About

BA Soccer Academy was an in-depth project that went beyond our usual scope but it was close to our hearts. This project was exciting because of the nature of the brand. KHD was challenged to design a brand that complimented Georges BA’s vision of training young soccer players that want to follow in his footsteps. We covered all the bases and more for BA whether it be website design, merchandise design, a van wrap, tone of voice or visual identity.

Challenge

The challenge with BA Soccer came with essentially being a service business but needing to have a site that was very e-commerce focused. This provided a further challenge in making sure that the sales points of the site were clean and orderly. Additionally, we had to make sure that we communicated the different tiers of the offerings from BA, and the quality and value of these offers from him. BA wanted a design that showcased his expertise from playing professional soccer while still being approachable for younger and newer soccer players. He wanted his values of fun, passion, and having a positive attitude to shine through all points of his brand.

Outcome

BA’s inspiration photos and workbook painted a great starting picture for our designer and copywriter. He was clear on who he wanted to serve and how. Once we had the basic visuals figured out we were able to truly play. We approached the website with a plan to make a cohesive and thought-out design that wouldn’t cause the viewer to feel overwhelmed. We were even able to use older pictures for merchandise photos of Georges and his son, making the site more special. A few months after finishing the BASA project, he approached us to design a van wrap. This was a newer experience for us, and we enjoyed it so much! We are happy to say that the BA Soccer project came out beautifully!

"Working with KHD has been an awesome experience from start to finish.

They really took the time to understand our goals and delivered a brand and website that exceeded expectations. The communication was clear, the design was clean and fresh, and we saw real results—more traffic, more leads, and better engagement overall. What stood out most was their attention to detail, their care and how easy they were to work with. If you’re looking for a marketing agency that knows their stuff and actually cares about your success, I highly recommend Karin. Love to work with her team.”
-Georges BA