- Visual Identity
- Collateral Pieces
- Naming
- Tone of Voice + Messaging
- Website Design and Development
- View Site
Branch & Bloom Financial Planning
About
Branch & Bloom came to KHD seeking a true thought partner. With a deeply personal and transformative story, this brand was rooted in lived experience. After navigating her own financial journey and experiencing a lack of support, she built a business centered on empowerment, particularly for women.
She found KHD through our work with another client and immediately aligned with our approach.
Challenge
The main challenge was helping her fully step into and share her story. While her experience was the foundation of her business, she initially hesitated to lead with it.
Additionally, she had strong opinions on design details, particularly color, even providing specific hex codes. The challenge was balancing her vision with strategic design decisions while ensuring the brand remained cohesive and elevated.
Outcome
The final brand feels elegant, refined, and deeply intentional. There is a sense of quiet confidence and sophistication throughout the design. Her story is now clearly woven into the brand, creating a strong emotional connection with her audience. The overall experience feels supportive, feminine, and grounded, perfectly aligning with her mission.
From the initial inspiration board to the final website, the project remained highly aligned. This was a true collaborative partnership, resulting in a brand that feels authentic, empowering, and complete.

