The most valuable space on your homepage is above the fold – it’s what the viewer sees before they scroll. This is your golden opportunity to convey the benefit of working with you or buying your product. Remember: your homepage is one of the first impressions clients have of your business. It should be a clear and concise snapshot of your services, your style and your value-added.
Here are ways I help clients accomplish this:
So what’s the purpose of your website? Is it to sell products? To provide information? To schedule an appointment? Once you determine the purpose you can strategically guide your audience to take that specific action. Make it simple for your audience to know what you do, who you work with, and how to take the next step!