As my background is Swedish, I occasionally get the opportunity to work with Swedes. And this was one of them. This client is a craftsman that works with metal, wood etc. I was a super excited about this project as the client is not only Swedish but has very similar style as I and is also very much into design, I couldn’t be more thrilled to work on something like this!
As usual, I always start off with those maddening questions.
Who are your clients?
What clients would you like to get/have?
Do you keep to a specific style when you do your projects?
How would you explain your company? What is your goal?
When did you start your company?
What is your mission statement?
These could all be a bit challenging, but I always start off with a set of questions like this to get to know the client, so I can design properly for them. It is always good for the client too, as most businesses have a tendency to forget to or simply don’t know to write them down. There is a huge difference between just mentioning/thinking about your goals etc., and actually decided on them, and writing them down.
From the answers to these questions and some discussion, my conclusion for their design was:
Personal | Aesthetic | Practical
They already had a color palate picked out, which was blue, sage and burnt orange. The style they were going for was a rustic but modern look.
Then all I had to do was to make it visual. 😉 A few weeks later this is the final product.