be yourself + be really clear on who you serve and how you serve them.
As always, to every deep question there is a short answer and a long answer.
That being said, the short and simple answer to how to connect with your people, has three core parts.
– Be yourself
– What problem are you solving?
– For whom are you solving that problem?
But, I know what you are thinking— ‘that’s easier said than done…’
Well, that is precisely why I include the long answer as well. 😉
In this week’s video I broke down how to find your people and answered these core questions by using one of my lovely clients as a sample. Hopefully, that will make it easier for you to answer the questions for yourself.
Oh, and I also added a little something extra at the end, to help you understand how to take action and actually find your people.
Watch the video to find out how; you + solution + who = your sweet spot
and I’ll see you on the other side.
Part of being me, is being personal and real with my clients.
Of course, I am still professional and there are boundaries, but for me building professional relationships in a way that makes people feel like they can come to me with any questions, is very important.
In your situation, you have to define and understand YOUR personality, and what makes you different. The more you understand this, the easier it will be to connect with your audience. Whether that is in person, over a call, on social media, or wherever else you interact with your current and ideal customers or clients.
Number 01. Define your own personality & what makes you different
The first thing I would ask yourself here is: How would I describe myself to a complete stranger? (like an elevator pitch, but for your personality). I have added a few more of my clients as samples here, so you can see different answers:
- Are you that clever and funny person, who, no matter what you say, somehow makes everyone laugh?
- Are you the fashion forward professional, who gets a kick out of knowing and studying rules or laws?
- Are you the person who loves bringing people together, doing good in the community and loves a culinary experience?
No matter what it is, I can’t think of a single time that it isn’t better to be yourself… [if you can, definitely let me know].
So, the first step is to be yourself. That will help you connect with the people who you are supposed to connect with.
Number 02. What problem are you solving?
Adding on to the samples mentioned above, this next step shows the problems they solve, which helps to further clarify each of their brands and takes us one step closer to their sweet spot of connecting with their people:
- How to plan clients financial future and build their wealth so they can live a worry-free sustainable life.
Helping people understand the rules of golf, so they can be more efficient on the course and enjoy the game more too.
Creating an unforgettable culinary experience in an exceptional ambiance and educating folks on Mezcal, Mexico and its culture.
Number 03. get specific on who you solve that problem for.
Now, if you are farther along in your business, this might seem like child’s play to you. But you would be surprised how many business owners I’ve worked with that weren’t NEARLY as clear on the people they serve as they thought.
Most everyone says that they can help everyone, but although, truthfully they can… when they try to connect with everyone, what they are really doing is connecting with no one. Connecting with your people means saying things that makes your audience get that ‘holy moly she is in my head’ feeling. But the problem is, when you try to talk to everyone, nobody gets that feeling… so what you are left with is a message to a bunch of people that doesn’t resonate with anyone. yikes.
Therefore, when you are trying to narrow down who you solve the problem for (questions 2), you have to narrow it down to a defined group. I know it may feel like you’re cutting off a limb, but I promise that if you talk to a very defined group of people, they will start to get that ‘holy moly she’s in my head’ feeling, and they will be knocking on your door begging to work with you.
So, to keep going with the three samples:
- Ladies in the tech industry, who know they thrive by having a community of light hearted support surrounding them.
- Ladies who are between 40 and 70 years old, who love the game of golf, the golf lifestyle, fashion and traveling to magnificent places.
- People who love a beautiful culinary experience, don’t just want to eat to cure their hunger, but really want to enjoy it. People who have an interest in spirits, Mexico, Mexican cuisine and like giving back.
Alright, so now it’s time to add it all together, and when you do you will have a big part of your brand or niche clarified (and with that, know how to to connect with your people)!
YOU + SOLUTION + WHO = YOUR SWEET SPOT
These questions, tend to look easy to answer from the outside, but when you sit down to really answer them it can be a bit daunting, so I hope these samples help you out.
Also, if you pay extra attention to who you like to work with while you are providing your services, that is also a super helpful way to get clear on who your people are.
The best part is, when you start working with more of your people— it all becomes worth it.