Launching a new business venture can be exhilarating, but it also brings its own set of challenges. One of these challenges includes creating a captivating website that can draw in customers. You may have wondered, “What should I put on my website?” or “How can I make my website copy stand out?” You’re not alone. Every business owner grapples with these questions.
A stellar website has several key pages, each with its distinct purpose: the Homepage, About Page, Services, and Contact. How you craft your website copywriting plays a pivotal role in attracting and retaining customers. And every page should include your Call-To-Action (CTA), without the CTA, your users will not have an idea of what you want them to do. Here, we dive deep into these essential components.
What to Write on Your Website:
Homepage: Your homepage serves as the virtual front door of your business. It should succinctly convey who it’s for, what you are offering and how it’s going to make their life better. Key components include a captivating headline, a brief description of your services, and compelling visuals or graphics. Remember, “what to put on your homepage” should encompass the essence of your brand and serve as an inviting gateway to the rest of your website. Additionally, it is incredibly important to remember a CTA on this page. Most visitors do not make it past the homepage, so having a clear CTA helps tell them what to do on your site.
About Page: This page dives deeper into who you are. It’s where you tell your story, share your mission, and let your brand’s personality shine through. This is where you get to post about you, your employees (if you have some) so your prospective customers get to know the people behind the brand, so ensure this page feels personal and genuine. As with every page, your CTA should be available here as well, you never know they may fall in love with you there and their decision is already done.
Services: Clearly and concisely list out what you offer. Each service should have a brief description, any relevant pricing, and possibly customer testimonials or case studies. (If you aren’t allowed to have either of these due to regulations like a financial advisor, I encourage fictitious clients.) It’s crucial to communicate the value and benefits of your offerings. On this page, you can also offer your customer an insight into how it is working with you by laying out your process step-by-step. The main reason people are viewing your site is to see if you have the solution for their problem. This can be shown in different ways, from showing how your process is done, your pricing, offering or who specifically it is for.
Contact: This page should make it easy for visitors to get in touch with you. Include multiple contact methods – email, phone, and a contact form. Also, provide a physical address if relevant, and possibly a map for local businesses. The contact page is a great place to have your FAQ’s, just in case their question is frequently asked, it can save them a call/email.
Whether to Hire a Content Writer:
For many, the decision to hire a website content writer or craft the web copy themselves can be perplexing. At KHD, we have people who elect to write for themselves, hire our in-house writers or to have a mixture of the two. Here’s a brief breakdown:
Why You Might Consider Hiring:
Expertise: A professional website content writer knows how to write compelling copy that’s optimized for search engines.
Time: Writing takes time. Outsourcing this task can free you up to focus on other areas of your business. We usually estimate that it takes new business owners around 15 hours to write their own copy for their sites. This alone can be daunting!
Perspective: An external writer can provide a fresh perspective on your brand, ensuring your messaging is clear and resonates with your target audience. We often have a bias for our own copy, because all humans love to talk about themselves!
Doing it Yourself:
If you have a knack for writing and a clear understanding of your brand, diving into website writing yourself can be a rewarding experience. Just ensure you keep SEO best practices in mind.
How Much to Write
Quality always trumps quantity when it comes to website copy. Here’s a rule of thumb:
Homepage: Keep it concise. Use compelling headlines and sub-headlines, and avoid clutter.
About Page: 300-500 words are usually sufficient to tell your story and convey your brand’s ethos.
Services: Each service can have between 100-300 words, depending on its complexity.
Contact: Keep it simple and direct.
For SEO: it’s vital to incorporate keywords naturally within your content on all pages or as many as possible. For example, in this article, phrases like ‘what to write on a website’, ‘website copy’, ‘web copy’, and ‘what to put on your website’ are seamlessly integrated. These keywords help search engines understand your content and rank your site accordingly. It leads people to you organically.
Embarking on the website creation journey is no small feat. Whether you’re considering crafting your website copy or hiring an agency to do the heavy lifting, understanding the foundational elements of what to write on your website is crucial.
Remember, your website is often the first impression customers have of your business. Make it count.
If the idea of writing for your website is still incredibly daunting to you, we would love to help you! We are just some (I promise, extremely short stuff you know) clicks away. Get in touch for help from us here.
Make it count.