Elevate Your Business
Take Advantage of Our Free Tools and Strategies to Make a Greater Impact.
Website Self Audit
Your website should be working as hard as you do—but if it’s not bringing in clients, it’s time for a check-up. This workbook is designed to guide you through 7 essentials every site needs to become a client-converting powerhouse. With this audit, you’ll uncover where your website is holding you back, what’s missing, and how to evolve it into a tool that helps your business grow and thrive.
SEO + AEO Basics For New Business Owners
Having a website is one thing. Having one that reaches the people you want it to is another. SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) is a surefire way to make sure that you are reaching the people who need your services. This guide is your lesson on what SEO and AEO are and how you can implement it best into your business.
Find your niche
It is more important than ever to find exactly what makes you and your business special in order to stand out from the crowd. Defining and finding your niche is the best way to make sure you are starting your business with clarity and setting yourself up for success. Once you have done this work, you will find that your ideal people will have an easier time finding you, you’ll enjoy work more, you will be standing apart from the crowd, and as an added bonus your clients will do your marketing for you because they are so excited about your work.
How to price your service
Pricing your services can be a daunting thought. Are you charging too much? Too little? You know you need to cover your bases but how do you feel assured that you are doing it right? Pricing is something most everyone struggles over, because of that I give you the keys to make sure you are covering your bases as well as setting your business up for success.
Establish Your Visual identity
Find the visual style that captures you and your brand’s unique energy. This quick guide walks you through fonts, colors, logos, and other visual elements so you can see what resonates at a glance. Simply scroll, notice what stands out, and circle the choices that feel like you. By the end, you’ll have a clear, authentic visual direction that reflects your brand’s personality and sets the stage for everything you design next.
Define Your Ideal Client
Your people. They are out there and they are ready to buy what you are selling. But first, you have to figure out exactly who they are. Having the clarity of who your target audience is will set your business up to thrive. This guide will prep you to get a clear idea of who your ideal client is, what they’re looking for and how you can reach them.
Photo shoot guide
Original photos transform your site and ability to connect with your audience. Not only from a design aspect but in a ‘showing up in search results’ aspect as well. However, it can be confusing to know exactly what photos you need, what to (or not) wear, where to take them and who should do it. It actually doesn’t have to be as hard as it might feel, this guide gives you everything you need for your website to look its best and help you build trust and connection with your potential clients.