Mentor-Led Course
Build Your Brand + Website with Confidence and Strategic Support
Anyone can put up a website. But building a brand and site that feel aligned, attract the right clients, and actually convert? That’s what you’ll learn here.
You’re not starting from scratch.
You’re starting smart.
You’ve been in the game. You know your craft. Now it’s time to bring your brand to life with clarity, confidence, and intention without getting stuck in DIY quicksand or wasting time on generic templates.
This course was made for:
- Professionals stepping into business ownership who want to launch right with a brand that reflects their value.
- Service providers ready to move from “getting by” to owning their space online.
- Thoughtful doers who want clarity and support, not overwhelm and isolation.
This is for you if you want to:
- Build a brand that feels like you and speaks to the right clients
- Get crystal clear on your niche, offers, pricing, and website copy
- Actually launch with strategy, momentum, and expert guidance
Most DIY courses hand you a login and leave you to figure it out.
This one? You get a partner who is walking with you.
Part brand designer. Part Coach. Part launch partner.
The Brand + Website Blueprint gives you:
- A proven step-by-step process that works with room for your unique voice
- Weekly live calls to ask questions, troubleshoot, and stay on track
- Unlimited email support so you’re never stuck or spinning
- Support with your pricing, offers, messaging, and design decisions from someone who’s helped 100+ founders launch successfully
You’re not just learning.
You’re building. With guidance.
No more website-shame!
The Brand + Website Blueprint gives you:
- A proven step-by-step process that works with room for your unique voice
- Weekly live calls to ask questions, troubleshoot, and stay on track
- Unlimited email support so you’re never stuck or spinning
- Support with your pricing, offers, messaging, and design decisions from someone who’s helped 100+ founders launch successfully
You’re not just learning.
You’re building. With guidance.
No more website-shame!
You’ll Walk Away With
Confidence in your niche, your voice, and your ability to show up online
A polished brand identity that reflects your values and strengths
Copy that connects, converts, and feels natural to write
Visuals (colors, logo, layout) that align with your vibe and goals
A website you’re proud of launched and live, not stuck in draft mode
Introducing
The Brand + Website Blueprint
A complete guide to start your business with confidence
5 Modules with 3–4 easy-to-digest video lessons in each
Worksheets and swipe files to help you apply what you learn
Fill-in-the-blank templates for brand messaging and website copy
Website walkthroughs to help you build and launch
Unlimited email support to help you stay unstuck
Step-by-step - we'll get there together!
A website isn’t just a digital placeholder
It’s your online home - a space that should feel like you and speak directly to the people you’re here to serve.
It’s not about flashy features or stuffing everything in. It’s about clarity, connection, and intention. With the right framework, building a website that reflects your brand and does the heavy lifting for your business doesn’t have to be complicated. It just has to be thoughtful.
By Setting Up A Brand + Website
The Right Way, You Will:
Establish credibility and authority in your marketplace.
Feel proud to share your brand [yes, how it feels matters]
Launch your business with clarity, not confusion or guesswork
Set yourself up to make real money doing meaningful work
Imagine A Dose Of This
Course Breakdown:
Here’s What’s Inside
MODULE 01.
Foundation + Clarity
Clarify your mission, core values, and ideal client so your brand feels authentic and purposeful. Build a solid foundation to confidently make every branding decision.
MODULE 02.
Offering + Pricing
Define your services and pricing strategy with confidence. Stop second-guessing, create offers that align with your expertise and attract your ideal clients.
MODULE 03.
Identity, Photos & Copy
Shape your visual brand with purposeful colors, fonts, and logo styles that reflect your personality and goals. Plan your personal photoshoot (even if DIY) and craft brand copy that truly connects.
Module 04.
Website Build + Launch
Get step-by-step guidance to build your website on the platform that fits you best. Learn how to organize your content and bring your brand online, so you launch with professionalism and clarity.
Module 05.
Marketing
Discover how to promote your new brand and website strategically. Build momentum and attract the right clients with marketing approaches tailored for your unique business.
Time to Complete the Course
Estimated time: 18-23 Hours
Having clarity and an authentic brand that is communicated succinctly is the most powerful and strategic way to gain confidence, make an impact and grow your business to life-changing levels.
Who Is It For?
Experienced professionals
You want to build systems, set your hours, and work with clients on your own terms
You care deeply about delivering thoughtful, personalized service, standing apart from the typical corporate approach
You want a brand and website that truly reflects your values and unique expertise
Action Takers
You want clear guidance and support to turn your ideas into a live, launched brand and website
You thrive on accountability, momentum, and a partner who cheers you on and keeps you moving forward
You want practical tools, templates, and coaching-style support tailored to your pace and goals
Get started on your Future, Today.
Go live with clarity, momentum, and support as you build your brand with confidence.
Oh and, you can have it done in 30 days
Don't Take My Word For It...
This is what people say about working with me
Meg Bartelt, MSFP
“I was especially impressed by Karin’s process, which was methodical, understandable to a lay person (me), allowed for rethinking along the way before we ever got too far down the wrong path, and consistently encouraged me to think about myself and my business from a client perspective.”
Dennis McNamara
“We explained our vision to her and were promptly provided with a variety of thoughts and suggestions for ways to display our vision across various mediums. She and her team truly listened to us throughout the entire course of working together and I can’t recommend them more highly. We plan to keep in touch with them and to contact if we need additional work.”
Marcela Smith
“Karin somehow took my verbal ideas and thoughts and turned them into a visual vision, which became a story board for my logo and turned into the working draft for my website. I’m so impressed with her listening skills, vision, and design talents. I highly recommend Karin and her team to anyone wanting to build a brand and have their voice be heard.”
You most likely feel both excited and scared
clarity turns that into momentum
Gain clarity on your niche, offers, ideal client, and what truly drives your brand
Design your visual identity; logo, colors, and photography that reflect who you are
Writing copy has never been so easy - strategic fill-in-the-blank templates to the rescue
Set up your entire site step-by-step, without the tech overwhelm or getting stuck
Learn to market with confidence and we'll celebrate together when you launch
Hej! I'M KARIN - [car-in].
Hej! I'M KARIN - [car-in].
I’m a brand designer and business strategist who helps experienced professionals, stepping out on their own, build brands that truly move the needle.
As the Founder & Creative Director of K.HAGGÅRD DESIGN, I’ve spent nearly two decades and worked with hundreds of clients creating modern, heart-centered, and highly strategic brand experiences that connect, convert, and stand out in competitive markets.
Around here, we dig deep; clarifying your vision, uncovering what makes you different, identifying your ideal clients, and building a brand that not drives revenue but also gives you more time for what matters most. It’s about positioning your business for real, lasting impact. Together, we’ll get you the clarity and strategy you need to not just start, but thrive.
I believe we all have unique capabilities we are obligated to share with the world
I’m a brand designer and business strategist who helps experienced professionals, stepping out on their own, build brands that truly move the needle.
As the Founder & Creative Director of K.HAGGÅRD DESIGN, I’ve spent nearly two decades and worked with hundreds of clients creating modern, heart-centered, and highly strategic brand experiences that connect, convert, and stand out in competitive markets.
Around here, we dig deep; clarifying your vision, uncovering what makes you different, identifying your ideal clients, and building a brand that not drives revenue but also gives you more time for what matters most. It’s about positioning your business for real, lasting impact. Together, we’ll get you the clarity and strategy you need to not just start, but thrive.
I believe we all have unique capabilities we are obligated to share with the world
Still Have Some Questions?
The course and support is $467 or you can choose a payment plan of 3 monthly payments of $179.
It’s self-paced, but if you tackle one module per week, you can have your brand and website launched in about a month. Each video lesson runs 7–15 minutes, so it fits even busy schedules.
No need for techie-ness here. I will walk you step-by-step through all you need to know to get up on the world wide web.
We do not offer refunds. All sales are final. Please read the program details carefully before enrolling.
As we welcome students, I personally will support you via email. As The Brand + Website Blueprint Community grows you will get the opportunity to get its kind and helpful support there! I will also have live Q/A once a week and in the BWB community.
You can build on the platform you prefer. We include step-by-step walkthroughs for Squarespace, Wix, and WordPress to help you feel confident no matter which you choose.
No prior experience required! This course is designed for experienced professionals ready to translate their expertise into a brand with clear guidance every step of the way.
Yes! Whether you’re starting fresh or rebranding, the course helps you clarify your brand, sharpen your messaging, and optimize your site for impact and conversions.
Nope! You get lifetime access so you can revisit content anytime and move at your own pace.
Oh And Bonuses - Of Course!
When you sign up to join the program you will also get:
Bonus 1 - Coming soon!
Weekly Live Q & A’s
Inside Private Facebook group
Every week, there will be a live session in our Facebook group where you can ask for extra help. I’m here to make sure this happens for you! No more, “I’ll get to it” – let’s get it done.
Bonus 2 - COMING SOON!
The Community
Inside Private Facebook group
We have an amazing and kind community, where you can ask questions or support others (helping others is the best way to learn!)
Bonus 3
Site launch checklist
The Ultimate List
I have the best resource for you as we wrap up. The Site Launch Checklist! It will make sure you have all your goodies in order to let the world know you are open for business!