What’s the first thing we think about when establishing our target audience? Who could benefit from our products or services. But, have you ever stopped to think about the types of clients and customers that YOU want to interact with? Try this: Identify your very favorite client/customer and come up with a list of reasons […]
Continue readingWhy are you doing what you’re doing?
First establish the WHY, then establish the plan. Recognizing the intentions behind your projects will allow you to build out your next steps with clarity and confidence. And you may even find that you’re not doing what you want to be doing. Save yourself some time by asking why? I hope it inspires you […]
Continue readingLooks matter – whether you want to admit to it or not.
I was asked yesterday if I could quickly whip up a logo for a new business. Sure I can, but do you really want me to? If you were going to give a presentation at the biggest event
Continue readingWhat’s your perfect client’s name?
When I meet with clients I have a list of question I always ask them, to find out who they are, what drives them and what makes their business unique. In todays market
Continue reading