Who wouldn’t appreciate receiving something thoughtful and unexpected? One simple way to wrap up a project on a high note is through a meaningful gesture or gift – a way of saying thanks. This is just one way to create a more meaningful, lasting relationship with your clients – one that can result in referrals, […]
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Don’t be distracted by shiny objects. There are SO many tools out there to help with planning and marketing, you could spend weeks (months even!) finding the right ones. Here are a few go-to tools that my team uses for planning and marketing – one of them may surprise you. 🙂 Not to beat a […]
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Let’s talk touch points. How do you ensure that your clients or customers are crystal clear about who you are, what you’re great at and who you provide services for? (Here’s a hint: continuity in your presentation!) When was the last time you reviewed your marketing material for continuity? Is it fresh and relevant? Does […]
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How do you ensure that you’re making the right impression? Well, that’s 100% up to you. It’s important to show up as your best self – to reflect your values, ideas and aspirations in all manners of life. Here are some ways to think about what that means for you and your business. For example, […]
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Setting a goal is one thing, but making it happen is a totally different ballgame. One word: PLANNING. Want some advice on how to make it interactive and productive? I’m trying something new this year that I would highly recommend. I get together with a colleague once a month for a FULL DAY PLANNING SESSION. […]
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Marketing boils down to communicating your value directly to your audience. My audience enjoys physical activity (and so do I!) so I came up with a brilliant way [if you ask me] to provide exercise and a discussion of the what, why, how, etc. of all aspects of business and branding. A different way of marketing… sure, […]
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What’s the first thing we think about when establishing our target audience? Who could benefit from our products or services. But, have you ever stopped to think about the types of clients and customers that YOU want to interact with? Try this: Identify your very favorite client/customer and come up with a list of reasons […]
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First establish the WHY, then establish the plan. Recognizing the intentions behind your projects will allow you to build out your next steps with clarity and confidence. And you may even find that you’re not doing what you want to be doing. Save yourself some time by asking why? I hope it inspires you […]
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I was asked yesterday if I could quickly whip up a logo for a new business. Sure I can, but do you really want me to? If you were going to give a presentation at the biggest event
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When I meet with clients I have a list of question I always ask them, to find out who they are, what drives them and what makes their business unique. In todays market
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