The Importance of Consistent Branding

Have you ever walked into a hotel room expecting something magnificent, just like the picture you had seen online, but it looks nothing like it?

Well, it is false advertising, but it is also inconsistent branding.

When done well, branding makes the user feel a certain way throughout the entire experience.

Let’s use the hotel example.

When you look up the hotel online, when you call to reserve a room, the way you get welcomed when you arrive, the quality of bedlinen, pen, shampoo, towel, etc., it should all give the same level or type of experience.

If you are at a luxury hotel you might expect things like light and airy surroundings, beautiful flowers in the entrance, magnificent art, a high celling, a glass of champagne handed to you by a gentleman with white gloves at your arrival, the best linens and fluffy white robe, a leather-bound menu with a golden logo embossed.

At every interaction with the hotel, you have an exceptional experience.

If you’re at a motel, you might expect something very different, and it’s different at every touch point too, from arriving and no one greeting you, no fresh flowers, no high ceilings, darker rooms, so-so beds, and a laminated menu. Although not as luxurious, it is the same level of experience in every interaction.

This is consistent branding, consistently impressing or not.

We as humans like to put things in boxes.

Yes, even you…

We are masters at jumping to conclusions based on our previous experiences.

It’s one of those things that is human nature, we try to interpret our experiences as soon as we interact with them. If we don’t know how to receive them, we simply “push” the experience into a box of something similar that it reminds us of so our brain can take it in and spit out a translation of how we should feel or react.

That’s why first impressions are important.

To keep that impression throughout the experience, is however just as important.

Consistency through all touch points on how you do things will reiterate who you are, what you believe in, and how you serve.  Again, our brains are trying to find the shortest/easiest route (which is both a blessing and a curse).

Make sure that initial impression is what you wanted to give and create that experience by consistently showing up. Before you know it, you are in the user’s mind as the best/most/healthiest/cheapest etc.  _______ in town.

This is also why it is important to start with defining your brand first, so you know in what way and style you want interact with your user/customer before you start creating all touch points from logo, marketing material, interior, exterior etc.

Is there any touchpoint you just can’t get around to matching the rest?

Ways to Connect With Your Client

So you have your color palette, logo, website, and business card handy…. But now what? Do people use business cards still?

As summer begins and business doors re-open the thoughts of, “Where should I go to network?” and “What should I say?” may pop into mind.

Setting it all up is one thing, but letting the world know you exist is a totally different one.

Here is a list of handy-dandy suggestions to connect with the people that want to hear from you.

Content Marketing

Write original content weekly/bi-weekly about your industry. It can be long in-depth articles, short nudges, or a list of suggestions. Take a stand and be bold. A bit time consuming but long-game goodness.

YouTube Channel

Do you like to be in front of the camera (or even if you don’t)? Start a YouTube channel sharing your knowledge and maybe even a few jokes.

Invite people

It could be that simple. Have you emailed, say, 10 people to just let them know about your insightful and delightful weekly posts? While you are at it, suggest they sign-up so they don’t miss one and maybe even remind them that they can share the news with a friend

Interact in Facebook groups

Find groups that fit your industry and expertise and go interact. Answer questions, suggest things, help others. This online presence will showcase your expertise and let people know you are available and know knowledgeable.

Ask to be a guest

Look up podcasts that are related to your industry, where you could provide support/guidance to the audience. Reach out to the person running the show and let them know you have some content you think would really benefit their audience.

Do some work for a discount or free

You can give away your service or product to let people try it out/see what it is like to work with you in exchange that they mention you every time they go anywhere. Or, a good ol’ positive review does the trick too.

Social contest

Show your audience that you do something neat. Take a photo, like, follow and tag a friend. Ta Da!

Write about the right thing

Do your research to see what topics your audience is curious about. Use the specific keywords and phrases from this research in your titles, subjects, articles, and social posts.

Interview somebody

Do you know some thought leaders, interesting, or not so interesting people? Interview them and write about what you found out, credit your interviewee, and ask them to share your post.

Do the work for your client

There are so many options out there, for products/services/tools etc. How about you compare and let users know what conclusions you came to?!

Collaboration

I have always been a team player; it makes doing things more fun while quickly extending your reach. Partner with a charity you like, a related business, co-host, co-author… co anything basically.

Recycle

Use your content in multiple ways. For example, if you have a podcast, video record it, transcribe it, pull snippets for social post about it, maybe use it for a course, etc. Each solid content you create, you should be able to at least use in three more places

Ok, I hope these helped, sparked some ideas, and got you inspired to connect and step it up.

I inspired myself… anybody want to collaborate?  If yes, hit replay and maybe we can come up with something fun!

Let’s go.

Disconnect to Reconnect

It's time to take a walk.

Are your days full? Your to-do list so long you can’t see the end of it? The life of running your own business…yes, but you cannot forget you also have a choice what you focus on.

Today, I want to give you permission to stop for, let’s say, 30 minutes.

Turn everything off; phone, email, notifications of all sorts and then stand up and walk outside.

It’s just 30 minutes, you will be right back.

While you go for your walk, think about these questions:

  1. What difference are you wanting to make with your business?
  2. Who do you want to serve?
  3. Are you offering your services in the most ultimate way for you and your client?

If you been in business for a while, you might already have these answers, but still, I want you to look at your business with fresh eyes. We are constantly growing and changing.

Sometimes, we tend to get lost in the day-to-day to-do’s that need to be done, working IN our business, instead of ON our business.

These kinds of questions will refresh your memory of why you are doing this in the first place, because let’s be honest sometimes that is the number one question of the day. But more importantly, it will strengthen your foundation and clarity of your brand and how to articulate it. 

The movement? Well, that it helps creative thinking and is good for your overall health.

The more time you take to work ON your business, the more transformation you will see. The sooner you will reach that big vision of yours.

Ok let’s keep up with the honesty: Do you block off time to work ON your business? If yes, do you stick to it?

If no, now is time to make that a habit, a certain time and certain place to work on your business and its future. How much time? As much as you can!

So today, do yourself a favor, take 30 minutes to walk outside and think of/answer the questions above. I have a feeling something really neat will come to you.

Want to bet?! 😉

Hit reply and let me know your answers!

I hope this inspires you to disconnect from your devices, get some fresh air, and reconnect with your creative side! 

You have questions, I have answers. Let’s talk branding.

I remember my university web developer professor once told me he never told folks what he did for a living when he was introduced to new people.

Instead of telling them he was a web developer, he told them he was an insurance broker. Why would he do that? Less questions that way.

Back then I did not really get it, but now I know what he meant in regards to the endless questioning. However, I still don’t understand his approach, but we are all wired differently.

I am the opposite of my professor.

When people reach out to me with questions, it lights me up.

Whether it’s design, business, or how to simplify, optimize, and organize things (I also get quite a bit of sporty topics because of my athletic background or how to fix things – yeah, I am a proud handywoman!), to me, that simply means I get to make a greater impact.

I especially love it when somebody asks in a middle of a dinner party, “Do you mind if I ask you some branding questions?”. Heck yeah!! You are speaking my love language. How much time do you have? 😉

I also appreciate people who are looking to learn and grow – those are my kind of people!

If you are ever curious about anything, always ask.

Even if it is to somebody who you think won’t answer, the worst response you’ll get is a “no”, but on the flip side you might learn some goodness and dive into an interesting conversation.

So obviously I hope you realize you can always ask me questions. I once received a less than perfect review because my client did not know he could ask me questions after our project was done. This experience may have led me to being overly clear with clients now, but if you confuse, you lose. One of my company values is:

Curiosity – to continue to learn. To not judge but to listen.

If you are curious to learn what my other company values are and what we stand for, you can check them out here.

If you just started your business and want a bit more help, then just ask the question!

If you want more support, we have a fabulous service that you really should take advantage of, where I look through your whole site, give you feedback on design, site structure, your offers, how and where to begin with SEO, how to present yourself, and more. The best part of it is that you will get actionable steps that I will check up on. Yep, I know taking action is the hardest of it all. Ideas are basically s*@t unless you make a move.

So, if you are somewhere in between I-just-started-my-business-and-my-friend-built-my-website and I’m-ready-to-pay-to-have-a-professional-just-take-care-of-this-for-me, this is the perfect stepping-stone, a clear path to the later.

I am not an insurance broker. I am proudly and loudly a brand designer and brand strategist, here to support you make a greater impact on the world.

Let’s go.

Hint: Most often your ideal client is very much like you.

Are You Charging Like You’re Selling Last Years Model?

I have noticed something that affects us all, regardless of where you are at in your business-building career or which field you are in.

I have experience working with a wide range of professionals, specifically within the financially industry.

One struggle has remained constant among all individuals: Charging what you are worth.

Yep, it really does not matter where you are on your business journey or what field you work in.

It takes courage to believe in yourself and your vision.  And it seems that if you are in the professional field the world assumes you are born with courage….and that is not always the case.

I also know that from going through the struggle of charging my worth. In order to grow, you must constantly challenge your way of thinking on just about everything, including correctly interpreting your worth as a price tag.

I frequently look at how businesses charge for their services because it is directly related to connecting your brand to your target audience.

Are you running (or have a desire to run) a small business with less clients who get a top-notch expertise with one of kind white glove royal treatment? Or do you run (or hope to run) a business where you have less touch points, a higher number of clients, and an automated process with immense value delivered?

Either way, I know you have a unique perspective on how you do business, and you do business right, meaning you give way more than what is expected from you.

So to you I say: It is okay to charge for it!

Heck, it is not just okay, you should charge for it.

Here is why…

The thing is, when you get compensated for the value you give, you get inspired and excited to give even more. Then your clients gets thrilled of the value they recived and before you know it, you start looking at how you can optimize and provide even more. That is what happens when you get some breathing room, or in this case a financial boost, you create space to make a greater impact.

I have had many clients share their visions with me, what they want to do and how they do business, which has resulted in me encouraging them to increase their price.

Like clockwork, a few months later I get a call from the same client, as they do a happy dance on the other side of the phone, because they finally got the courage to increase their pricing and they are continuing to book out despite their increase in fees.

Great value = Charge for it = Happy dance. 

(In short, basically all I am saying is – let’s dance more!! ;))

Ok hold up, when do you know it is time to increase?  Because of course you need to be in the right place for it too.  This might sound a bit fluffy, but you will feel it. If you have just even begun playing with idea of increasing your prices, do it. You have already waited too long.

If you just started your business or changed it up in one way or another and it feels like things are coming at you from all different directions, you may be feeling like you can hardly see the light. You feel overwhelmed and not sure how to make it work. This is a sign that it is rather time to simplify your work/process.  Rinse and repeat what you are offering, so it starts flow more easily. After going through that for some time, it will starts to flow better. For example, you will probably even feel like those sells calls actually seem kind of fun and don’t need a lot of prep.  Then we are back to that feeling I was talking about above, where you feel more confidence in your offerings, and it’s time to charge more.

I know, you immediately think, “If I charge more, am I going to lose clients?” The truth is, you might lose the ones you have out-grown. 

In the end, you will gain more of the ones you want to work with, the ones who value your worth. 

Yep, that is how it works.

Have you thought about changing how you charge for your services? Maybe?

Hit reply and let me know what you are working on.

I am here to support you in your dance.

How to Create a Personal Brand

The best thing about a personal brand is that you get to be, just you.

Yes, I know, this can sometimes be a little tricky, because it brings to the surface some deep questions, like:

“Who are you really? Why are you doing what you are doing? What kind of values are important to you? How do you want to show up?”

If you ask me, those are all fabulous questions and a reason why I love what I do. I love to dive deep and bring out the golden nuggets that you have.

That is really what it is. Highlight your unique traits or quirks and use them to your benefit. Then swirl that up with the offerings you have, and you will never have to compete for work ever again.

That unique combination is your “magic” trick.

Yes, it will exclude potential clients and yes you want to do that.

I don’t know how often I hear, “I don’t want to exclude anyone.”

I get that. It feels a little backwards, because you want to serve as many as possible. The truth is that you shouldn’t and you can’t…at least not in a way where you can deliver a great outcome and client experience. At the end of the day, that is what you are looking for and what your clients are looking for – a great experience.

The only exception for this is when you are just starting out.

You want to take all the work you can so you can pay bills and figure out who your ideal client is, what your process is and/or how to optimize it. But as soon as you can start filtering out the people who are most fitted to work with you, I highly recommend you do that. It will be life changing.

A silly example, but here it is: would you want to go to a cardiologist to have your broken foot fixed?

They are both doctors, however, it doesn’t mean a cardiologist can help you in the specific way you need.  Same goes for you. By honing in on your way of being and doing, as well as what and how you offer your services, you will become the sought-after expert in that specific area.  People will know where to go. You will not be lost in an ocean of sameness. You will have a much easier time creating your experience, because you are not trying to talk to everyone, but rather a specific group who you understand and can support.

That sidetracked us a bit to branding in general, so to bring it back to creating a personal brand, I want to wrap it up with this: don’t be afraid to dive deep and own your ways. Your people will love it (and you will love the results too).

Hint: Most often your ideal client is very much like you.

How to Launch a Brand like a Brand Strategy Consultant

There are two categories here:

Either you are launching for the first time or you are re-launching (meaning you have just updated your old brand and it’s time to pull back the curtain to reveal, and show off, your brand-new outfit).

The way you go about each is slightly different. I’ll go through both of them.

Category 1: You are new to the online world.

You have finally put it all together and ready for the big announcement… #exciety. Yes, it’s stinking exciting, but of course there is some anxiety that comes with it. No way around that.  

Stepping out on stage for the first time is a big deal. But it’s also the first time. So, although you can prepare as much as possible, it’s okay if things don’t go exactly the way you envisioned they’d go. The best thing about stepping out into the world as a new online business owner is that your audience is most likely quite small. And although that can sound like a not-so-good thing, it’s honestly a blessing in disguise. When your audience is small, not a lot of people will know about the mishaps…and there will be some. [Nobody comes out of the womb being a marathon runner, no one.] But on the other hand, you can give way more attention to each person who is on the ride with you.

With that established, let’s embrace the #excitety and get to it!

Creating and developing a brand is about being clear about who you are talking to, where you want to go and how and why you do what you do. With this clarity, you want to give the same experience on every touchpoint. This is means, anywhere your client interacts with you and your business, it should feel the same.

Here is a list of places (and touch points) for your brand:

  • Social media platforms, banners and profile images, such as Facebook, Twitter, LinkedIn and Instagram
  • Any kind of accounts associated with your company, such as eMoney, Ameritrade, etc.
  • Email signature
  • Note cards sent to potential new clients to let them know you are open for business

Now, flip the switch on your website! Remove your Coming Soon mode on your new site, so people can see it.

That’s really it. I would not make it into anything bigger than that, because the fact that you are doing this is, on its own, amazing! It’s a big leap. And, what really needs to happen now is you need to celebrate you. Staring your own business is big so before you rush into work, take a little time to celebrate. You did it!

Category 2: You have been in business for a while and you are leveling up your game.

I don’t know what year you are on, but did you know that only half of small businesses survive passed the five-year mark and beyond that, only about one in three small businesses get to the 10-year mark. Wherever you are on that spectrum, fantastic! It’s not easy, but you are doing it anyway! And you are not only doing it, but you are also leveling up. Beyond neat!

 

How do you launch a “facelift”?

 

First, plan for the date you are making the switch.  Then from there, reverse-engineer what you need to do and when.  The amount of time would depend on how you want to announce your new brand.  I would take the opportunity to be really loud, in a good way of course. 😉

You can think of it like a movie actor announcing a new movie. You know how they go around and speak about their new movie to drum up excitement…I would recommend you do the same.

Here are some suggestions:

After you’ve set the date for your new brand to go live, let your current clients know about your facelift.  You want them to feel special and apart of this, because they are. They have possibly supported you from the start and they should get royal treatment. Let them know why you are updating your brand, what difference they might see in the future working with you and or even send them some goodies with your new look.

There has been a lot of work put into creating your new brand and website, and now it’s time to scream on top of your lungs how exciting it is to announce it to the world. Here are some steps to take during your relaunch:

  • It is a perfect opportunity to offer your audience something to help celebrate your relaunch. Consider a giveaway of sorts, such as a free consultation, a discount on one of your offerings, etc.
  • Gather all assets and make sure everything for your offering and announcement is set up properly.
  • Reach out to other blogs or podcasts that have similar audiences to you in which you feel you can bring additional value to their audience.
  • Give a sneak peak in advanced to get your audience excited.
  • If you want to take it a step further, perhaps buy advertising and take the opportunity to reach more people.
  • Before the big day, make sure to update all touchpoints, including social media platforms, banners and profile images, email signatures, logos on accounts that are associated with your company, etc.

And that is it!! Super exciting. Done is better than perfect.

I hope this gives you clarity on how to launch your brand like a brand strategy consultant, no matter your stage of business.

How to Brand Yourself or Your Company

Industry, World View, Process, Style, purpose

Branding, branding, branding…. Well, I love it! Do you?

Do you feel like… I hear about this all the time…people saying how important it is. But I just don’t know if I need a brand or even really know what it entails …?

Brand and branding are broad terms and are thrown around a lot. It’s often times confusing and hard to know what they really mean. For instance, sometimes I don’t even know what people are specifically offering when they say they are a brand specialist, brand coach, etc.

The thing is branding encompasses a lot, like visual identity, messaging, social platforms, strategy, communication, sense of taste, smell, etc. Yes, all of it. These are all different facets or touch points to a brand.

Branding is the experience you create and are remembered for.

It’s not something that is just reserved for larger companies like Apple, Tesla and Disney. Nor is it only for the hip new companies.

It is for everyone. To express themselves, however they want to.

The chances that you are selling the same service (and feel like everybody is offering exactly what you’re offering) is most likely quite large. So, how do you really set yourself apart?

This is where the beauty of branding comes in. It gives you an opportunity to dive deep to define your what, how and why. And just like you are unique as a person, the different facets you put together to create your company is unique!

Let me explain. You might sell financial advice, lawyering, coaching or whatever service you offer, just like somebody else, BUT how do you offer that service and why? This is where it all changes. (And, even what you offer might, in fact, differ slightly from other businesses like yours.)

This is exactly why I love branding. For me, it’s about understanding and making sure the clients are being understood. It’s about human behavior. Then I get to simplify, organize and prettify it all to create that experience and express it clearly.

Simplify what you are trying to say, so your audience understands.

Organize so your audience can find what they are looking for.

Prettify it so your audience sees you.

My sole purpose is to help you feel confident about bragging about your amazing work and offerings. Because if you didn’t, you would do a disservice to the people who need you the most. Yup, might sound silly, but that’s the truth.

How do you brand yourself or your company?

The simplified version

And as I mentioned, you may sell the same service as another, but there are a plethora of ways to define (and differentiate) your brand.  Here are things I look at to help you discover how your brand is different:

Specific Audience – working with a certain segment of the population like doctors or a certain ethnicity

Worldview – an idea your brand stands for such as inclusion

Process – a specific way you execute your service

Style – a certain personality that sets you apart from others such as being witty or bold

Purpose – in today’s society, consumers are more aware than ever and have different expectations from their products and services. Your company’s purpose can and most likely is the thing that really sets you apart.

Why are you in business?

I’m in business to make you seen and heard and, as grandiose as it might sound, to make a greater impact on the world.

If you have any questions, I’m happy to help!

Design is Subjective

Design is subjective

…but is it really?

I often get asked how I produce creativity.  Isn’t that an oxymoron?

I suppose it is in a way, but you can start with an objective base by using design guidelines as your framework and then, yes, sprinkle some personal preferences and style on top of that for the real goodness to bloom.

 

To give you an idea, here is a part of what my creation process looks like and how I develop designs:

01. REsearch

When you know who or what you are designing for, it’s time to begin the qualitative research. Who is the target audience? What design elements do they respond favorably to? What shapes and colors move them? I do a lot of research before doing any hands-on creative work.

02. start

The key to the creative process is just to start. I know that’s easier said than done.  But with practice, discipline and frequency, it becomes like second nature. Staring at a white screen or blank paper can be frightening. But, once you start throwing shapes, colors, textures, etc. down on your canvas, it will create the motion needed for things to start coming to life.

03. guidelines

Aesthetics are the visual language of emotion. In other words, they will make you feel something whether you want them to or not. Design is about creating and guiding someone through an experience. i.e. You use certain elements to spark ideas, memories or emotional responses.

 

When you work with design, you need to have some logic and reason behind the things you do, or you might end up going back and forth for eternity on various design expressions.  When I first started out, I based everything on what looked good…to me.

 

But I quickly learned that, that is what you do for art— not brand design.

Here are a few of the guidelines that I follow to get started on a brand design project before adding any creative toppings or flavor:

color

Black – Is often associated with luxury, power, elegance, formality, evil and mystery. It can also be associated with the unknown, negativity or grief because it’s literally the absence of color.

White – Represents light, goodness and innocence. It symbolizes safety, purity and cleanliness. It’s also a color that is often used for creating open space, coolness and simplicity.

Green – Is the color of nature, so it represents life, growth, fertility and freshness. It’s often associated with money. It gives us a sense of “go ahead.” (probably because of green traffic lights) AND it has healing power and promotes relaxation.

font

Size – Large font sizes suggest loud, while small fonts suggest a softness or whispering.

Caps – Writing in all caps can do two things: Like font size, it can also suggest intensity or loudness, but on the other hand, it can also help the content look more clean and simple because the height of the letters is uniform (rather than having a lot of shape contrast or ups and downs visually).

HINT: Do not write in all caps when the sentence is long, because it can be hard to read.

Type – There are so many different types of fonts. Each has a different style that represents different meanings or feelings…from the simplicity of a san serif font to a more personal or historical connotation with a hand-written cursive.

shape

Round – Round shapes give a warm, soft or loving feeling.

Angles – Sharp angles can be associated with speed, harshness, directness or certainty.

texture

Silk – A flowy silk fabric gives a feeling of elegance, femininity, lightness or luxury

Wood – Is associated with nature and often gives a sense of being real or down-to-earth

Metal – Implies a sense of strength, coolness, toughness or roughness

 

So yes, design is subjective…but not really. 😉

 

There are more guidelines and certainly different interpretations, but I hope this gave you some fun insight on how design is created.

If you have any questions, I’m happy to help!

Extreme Makeover: Brand + Site Edition (Before & After)

Is it really worth spending ...

the money on picking colors, creating visuals, crafting your messaging and designing the best layout for all this content – all to simply prettify your website?

Hey, it just “looks,” right? Does any of that really matter that much?

An overwhelming: YES

I’m sure you already know first impressions do matter.  There have been plenty of studies showing how it take seconds and even milliseconds to form a judgment. Yes, it might sound harsh, but we all do it.  For example, you have already made a judgement about me, just now, by reading these first few lines.

And the same goes for your brand and website.

As soon as a potential client lands on your website, they have an impression about you! It can mean a sale or a not a sale, a call or not a call, a sign up or not a sign up…you get the idea.

So we can agree that impressions are made by what we see and read (or hear). And, maybe you’ve asked yourself whether words or visuals matter more. What grabs someone’s attention first? 

Again, an overwhelming: YES 😉

Both make up that fantastic content that is needed to grab their attention…to create an experience that will keep them on your site.

But, it’s not enough to get that potential client in the door. As soon as a user lands on your site, you need to make sure you take them where they need to go and give them the information they need, and as you also know in today’s world, you need to do it pretty stinking fast before you lose their attention.

No time to waste

This is where knowing your audience comes in and why I always talk about finding your niche. It’s so important to know specifically who you are serving, which problems they have, what outcome they are looking for and how to solve that for them – and very quickly and efficiently getting that across with the right look, feel and messaging.  And, I can almost bet you that you will also have a conversion, because you’ve given them good reason (a great experience) to buy what you sell. Well, isn’t it really all about the experience, at any point of contact?

So, today I like to follow the tip I give my clients; “show don’t tell”. In other words, I thought I would show you how we solved a client’s problem of figuring out who they want to work with and how they want to communicate with them, and of course, presenting all of this in a manner that levels up their actual work quality.  The outcome is not only more clients but also a stronger team because they are collectively working towards a clear cohesive vision.

Without further ado...

We recently worked with the Collier team, a financial advisor firm from Denver, Colorado.
When we started out, they had a general idea about who they were serving, although the reason why was also sort of vague. And, it wasn’t really fueling them or their business efforts. They understood how important messaging is but they also knew how difficult it can be to express themselves and get the right words down on a piece of paper, so to speak. 
This is where we were able to really help out!
This team is seriously a fun group and this, among other things, needed to come across on their site. You see, having the idea that you need to show up a certain way in order to get business and make people like you is no longer valid. Being you instead of being what you think your audience wants to see, read or experience is what’s right in today’s world of society desiring authenticity and truth.

So, after going through strategy sessions and pivoting a couple of times, we created an experience that is precisely what it would be like to engage and work with Collier in real life.  It’s now very clear for the team members and, well, likely for you too as a visitor to their site. 

Just have a look at Collier’s new brand and site HERE!

 
Do your brand + message speak for you?