How are you planning your marketing efforts?

How are you planning your marketing efforts?

Don’t be distracted by shiny objects. There are SO many tools out there to help with planning and marketing, you could spend weeks (months even!) finding the right ones. Here are a few go-to tools that my team uses for planning and marketing – one of them may surprise...
Are you being consistent?

Are you being consistent?

Let’s talk touch points. How do you ensure that your clients or customers are crystal clear about who you are, what you’re great at and who you provide services for? (Here’s a hint: continuity in your presentation!) When was the last time you reviewed your marketing...
How are you showing up?

How are you showing up?

How do you ensure that you’re making the right impression? Well, that’s 100% up to you. It’s important to show up as your best self – to reflect your values, ideas and aspirations in all manners of life. Here are some ways to think about what that means for you...
What are your action steps to reach your goals?

What are your action steps to reach your goals?

Setting a goal is one thing, but making it happen is a totally different ballgame. One word: PLANNING. Want some advice on how to make it interactive and productive? I’m trying something new this year that I would highly recommend. I get together with a colleague once...
What marketing are you doing and why?

What marketing are you doing and why?

Marketing boils down to communicating your value directly to your audience. My audience enjoys physical activity (and so do I!) so I came up with a brilliant way [if you ask me] to provide exercise and a discussion of the what, why, how, etc. of all aspects of...