What is a Lead Magnet?

Why have a lead magnet? What should your lead magnet include?

Remember the days when you let your reader/follower know they could sign up to receive emails with tips and inside information – for FREE! The idea of free information was enough to build a decent-sized list of engaged readers.


Now we get bombarded with emails and getting tips for free is no longer that appealing, at all.


If you are like me, you even do your best to not be on any email list.


So, what do you do when you are the one sending out those emails and you know you have great information that people actually need and really would want? Because, yes there are plenty of those!


I, for example, have a few select emails that I look forward to getting (and yes, actually reading), because I know it brings goodness every time it shows up in my inbox.


These are the folks you want on your list, but how do we reach and draw them in?


Well, your list might include people who’ve been recommended to you and enjoy receiving your emails or maybe they “stumbled” on your articles, videos or podcasts because of some Internet search that led them to you. Both are great, indeed. Another great way to reach an audience who needs your services is with a lead magnet.


Check out this weeks video and keep reading below to better understand what a lead magnet is, why you should have one and how to choose yours. 

Now, what is a lead magnet and why should you have one?

It is a document, audio or video clip that provides helpful information for your audience, so that they know what you can offer them and what that experience might be working with you.


You know, kind of like how they give you tasters at Starbucks of the latest flavor…something delicious…in those way too small cups…and it’s clear…you need more. (Just me?!) Well honestly, they get me in the door with just a poster of a new flavor.


That’s what a lead magnet does as well. It gets your potential customers in the door.

Alright, so you know you should have one, but what should yours be?

Something irresistible of course 😉


Here are some ideas to get your mind spinning:


What do you know the most about?


What do people ask you the most about?


How can you help your ideal audience the most?


What insider tricks in your industry would your audience die to know about?


Give a snippet of it, or even better give a lot of it. Giving and sharing your knowledge builds trust and builds a more committed, connected relationship with your audience. And that is what you are really after. It shows them that you are here to serve them, and with a lead magnet, you are doing just that.


Pro tip:  Your lead magnet should preferably be the top of the funnel to your main offering, which means you are basically guiding your customers step-by-step to exactly what they need. Because again, this is not about you just trying to sell something. This is about offering something your audience needs and has been looking for.


Which is a great segue to my lead magnet! If you are not signed up for my lovely bi-weekly notes yet or if you have been for a while, but maybe missed it, head to khaggarddesign.com/find-your-niche and download the “Find Your Niche” workbook! It’s a really helpful document to get clarity on who your audience is and how to best talk to them.

Clarity feels good!
If you have any questions, I’m happy to help!

How to Play the Long Game

5 Key Qualities of Playing the Long Game: and Why it Really Matters.

Lately, on the interweb it’s been a lot of “just follow these steps and you will become an overnight success.” First of all, I don’t believe that is such a thing. But, if someone found themselves with such fortune, well then, lucky them…or is it really?


Plain and simple: the good stuff takes effort. Think of anything you have done that really gave you joy deep down. It took some work to make that happen, didn’t it?

Well, I know for me it certainly did.


Things that are not done with a deeper intention and purpose just don’t give you the same feeling of reward.


Don’t get me wrong. I am not opposed to having good fortune. Nor am I opposed to having guidance that shortens the learning curve. But, building something from the ground up and committing for the long run is where the yumminess happens — and it’s where you have the opportunity to find your bigger why.


Your why will help get you excited and give you the motivation you need to get up in the morning. It will also give you the drive to turn challenges into opportunities. Ultimately, you will more fully experience the joys of your work and set yourself up for greater success.


For me, important aspects of the long game means taking care of my clients and my team like they are friends and family. It means doing what’s right even when it’s difficult. It means planning ahead to make the right decisions in the short and long-term. Then, because of the planning, you are better positioned to respond to unprecedented situations.  Doing all of these things creates a foundation for a solid future. It builds community. It establishes trust. It defines your character and your brand.


So, when all this effort is made in playing the long game, something magical can happen like it did for me. A few years ago, somebody suggested I surround myself with other entrepreneurs, so I took a class to further my knowledge in marketing and gain more inspiration. While I did attain what I expected from this class, the more important reward was what I had not expected to receive.


In this experience, I learned that even I can “give back” to my community through my work. I know this might sounds pretty straight forward, but I never considered it possible, as I was a younger company with fewer resources. I thought only bigger, more established companies could do those things. I was wrong.


With a flip of a switch, I found my bigger purpose (my why), and figured out how I could make it happen! I no longer work “only” to help our clients knock it out of the park, or “only” to provide for myself and my team. I also get to impact someone else’s life who might not have been as fortunate as I have.

Today, we proudly support BoshBosh.org, an organization who educates girls through learning business and fashion design, which gives them important skill sets to ensure a brighter future. To give, with no expectations, small or big, is one of the most beautiful things I think one can do.


Before, it was only a distant dream that I didn’t know how I would accomplish. Now, with every client project, we are able to sponsor one child’s education. Even a small investment can go a long way when done consistently over a long period of time (my financial clients would be proud).


So how did I do that and how do I play the long game? Watch this video and check out the 5 cornerstones outlined below.

Here are 5 essential qualities that I consider important in playing the long game (yes, I’m still working on all of them too):

Number 01. have grit

As Angela Lee Duckworth speaks about in her Ted Talk, it’s having passion and perseverance for very long-term goals. Grit means having stamina. Grit means sticking with your future plans and aspirations. Grit means living life like it’s a marathon, not a sprint.

Number 02. enjoy the process

When I was playing golf at a high level, I could stand and hit the same shot over and over and over again until I got it. And I loved every minute of it.

Number 03. create habits

Create those beneficial habits that fuel you…that keep your body fit and your mind strong. Or, entrepreneurship will get you very quickly.

Number 04. CURIOSITY

Try new things and have a deep desire to learn more.


Do things you say you are going to do. This is not an easy one and I constantly struggle with things that are a bit outside my comfort zone.  And this is precisely where it’s good to remind yourself why you are doing it. And when it’s something that really resonates with you, it’s much easier to do the things that might not always be the most fun.

Are you in for the long game?

What Salsa has Taught Me

What salsa has taught me

About 3 years ago I started to learn how to salsa dance. But— like learning any new skill, it came with challenges that took some time to overcome. In fact, for me there have been 3 key takeaways that I have learned from overcoming some of those challenges, and of course they are relevant in […]

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How to Increase Your Sales

Everyone wants to know the answer to the magical question: How do I get more sales?  Because I am in the business of helping others start and grow their businesses, this question about increasing sales comes up a LOT. And I get it! (I have asked myself that question plenty of times too.) If you […]

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