Keeping in Touch: Your Email Newsletter

Keeping in Touch: Your Email Newsletter

Your email subscribers are the one list of followers you have that isn’t reliant on algorithms or changing trends. You can ultimately be yourself and stay in touch with your people, as often as you’d like. One good way to do so is a consistent newsletter. Crafting an engaging email newsletter requires careful planning and creativity, and because that can sometimes be overwhelming, I have created this guide that will walk you through the process of creating a compelling newsletter, including how to structure different sections, choose an enticing subject line, and write a personal piece to your subscribers.

Structuring Different Sections of Your Newsletter

A well-structured newsletter is essential for keeping your readers engaged. Here are some key sections to consider:

Header

The header is the first thing your readers will see. It typically includes your logo, the name of the newsletter, maybe a date. A clean and visually appealing header sets the tone for the rest of the email. This should be cohesive to your entire branding and truly extend that your newsletter is just a piece of your business. 

Introduction

The introduction should be a brief, warm welcome to your readers. This section sets the stage for the content to come. I have seen where some is a general overview of the weekly events and happenings, to mine which is thoughtful in nature. 

Featured Content

This is the main section of your newsletter. It can include blog posts, articles, news updates, or any other valuable content you want to share with your readers. This is one space where you should have a defined plan for your content. You can regularly share blogs or podcasts, perhaps a recent read you’ve enjoyed, a quote or even a product you love. 

Tips and Tricks

Provide your readers with practical tips and tricks related to your niche. Add value to the real-estate you take up in their inbox. To get the open rates you want to see, you have to provide your readers with an enticing reason to open the email. 

Personalization

Personalization helps to humanize your brand. Share a story, an experience, or a behind-the-scenes look at your business. This will help build a connection with your audience and makes sure that people see the person or people behind your business. 

Call to Action (CTA)

Every newsletter should have a clear call to action. Whether it’s encouraging readers to visit your website, check out a new product, or follow you on social media, make sure your CTA stands out. I like to use the PS section or the introduction section to call people to take action on either checking out a brand audit or my new course coming soon. 

Footer

The footer typically includes contact information, social media links, and an unsubscribe option. It’s important to make it easy for readers to manage their subscription preferences.

 

Choosing Your Subject Line

The subject line is arguably the most important part of your newsletter. It’s the first thing your subscribers see, and it determines whether they will open your email. Here are some tips for crafting an effective subject line:

Keep It Short and Sweet

A subject line should be concise and to the point. Aim for 5-7 words or 40-50 characters. This ensures that your subject line is fully visible on most email clients and mobile devices.

Apply It To The Content

Make sure it is applying to the content on the inside, you want something with a hook that will grab attention but it needs to apply to what’s inside. It will be very disappointing to anyone who expects one thing and gets another. 

Personalize It

Personalizing your subject line with the recipient’s name or other relevant information can make your email feel more tailored and engaging. For example, “John, Check Out Our Latest Updates” feels more personal than a generic subject line.

Use Action-Oriented Language

Action-oriented language encourages readers to take a specific action. Words like “Discover,” “Explore,” “Learn,” or “Get” can make your subject line more compelling.

A/B Test Different Subject Lines

A/B testing allows you to experiment with different subject lines to see which one performs better. Test variations to learn what resonates most with your audience.

 

Imbibing Personality for Subscribers

Adding a personal touch to your newsletter helps to build a stronger connection with your readers. Here are some tips for writing a compelling personal newsletter:

Be Authentic

Authenticity is key when writing a personal piece. Share your genuine thoughts, feelings, and experiences. Your readers will appreciate your honesty and transparency.

Tell a Story

Stories are a powerful way to engage your audience. Share a personal story that is relevant to your newsletter’s theme or your business. It could be an anecdote about a recent event, a challenge you’ve overcome, or a milestone you’ve achieved.

Keep It Relevant

While personal pieces are about sharing your own experiences, make sure they are still relevant to your readers. Relate your story to your audience’s interests or the content of your newsletter.

Use a Conversational Tone

Write as if you are speaking directly to your reader. A conversational tone makes your writing more relatable and engaging. Avoid overly formal language and jargon. You can even use a technique of writing to someone you know, (friend, mother, yourself) to truly hit home. 

Include Visuals

Adding images or videos can enhance your personal piece. Visuals can help illustrate your story and make your newsletter more visually appealing, plus a picture is worth a thousand words. 

End with a Question or Prompt

Encourage interaction by ending your personal piece with a question or prompt. Ask your readers to share their own experiences or thoughts on the topic. This can help foster a sense of community and engagement.

 

Your newsletter should be something your subscribers look forward to, however often you want to send it. By structuring your newsletter with different sections, crafting an enticing subject line, and adding a personal touch, you can create an engaging and effective communication tool. Remember to keep your audience in mind, keep it consistent and don’t be afraid to experiment and iterate on your approach. With these tips, you’ll be well on your way to creating a newsletter that your subscribers look forward to reading.

Making The Most of Social Media: How to Create Your Content

Making The Most of Social Media: How to Create Your Content

Chances are you have or would like to take advantage of the free marketing allowance within social media. And this is smart in today’s digital age, however knowing what to post, where to post and when to post are not simple things. (There is a reason some people specialize in it). Creating your content all comes down to your content pillars, which are key themes or topics around which you create your social media content. They help ensure consistency, relevance, and engagement with your audience. This article will guide you through the process of creating your content pillars, choosing where to post, and provide a template to help you get started.

What Are Content Pillars?

I recommend content pillars for a life of ease (or as much ease as a business owner can get 😂). Having a template of sorts to know what to post every week will make your life a lot simpler, more organized and will overall help your business because it gives your audience a good idea of what they get by following you. Content pillars are the foundation of your social media strategy. They represent the main themes that resonate with your brand and audience. You can view content pillars as an extension of your branding. These pillars will help streamline your content creation process, making it easier to plan, create, and share content that aligns with your business goals. Overall, view content pillars as categories to follow that give your audience value of some sort, these often establish you or your brand as:

  • Educational
  • Inspirational 
  • Authority

You don’t have to choose just one of the above values but can focus your different pillars around hitting all three if you so wish. I recommend trying to aim for all three of the values within your weekly posting. 

 

Questions to Ask Yourself to Decide on Content Pillars

Keep in mind that your pillars will fall under the above values but make sure you have a deep understanding of your brand, audience, and objectives so as to truly provide them with content of value. Here are some questions to guide you:

  1. What are your business goals?
    • Are you looking to increase brand awareness, drive sales, build a community, or provide customer support? This is a good area to number your goals from 1-4 in order of priority. 
  2. Who is your target audience?
    • What are their demographics, interests, and pain points? Think like they do, maybe hit a few different sites and search through it like they would. 
  3. What problems do your products or services solve?
    • How can you showcase the benefits and solutions your business offers? 
  4. What are your brand values and voice?
    • How do you want to be perceived by your audience? How can you add value to their life with your social media platform? 
  5. What types of content does your audience engage with?
    • Do they prefer videos, infographics, articles, or user-generated content (UGC)? For example, graphic designers may want to showcase in a video how they complete a project, where a fitness company would want UGC to show the before and after of their services. 

 

How to Determine Where to Post

Once you have identified your content pillars, the next step is to determine where to post your content. Different platforms cater to different audiences and content types. Remember, you don’t have to hit them all, you can decide on a few favorites where your audience is and grow there.  Here’s a brief overview:

  1. Facebook:
    • Ideal for a broad audience. Believe it or not, this is still the largest social platform in the world. 
    • Great for sharing a mix of content types (videos, articles, images, etc.). 
    • Necessary if you want to do paid social media advertising. 
  2. Instagram:
    • Perfect for visual content (photos, videos, stories).
    • Popular among younger demographics.
    • Requires a bit more commitment to going through the app. 
  3. Twitter:
    • Best for real-time updates and short-form content.
    • Useful for engaging in conversations and customer service.
    • Great place for satire and areas to use humor. 
  4. LinkedIn:
    • Focused on professional and B2B content.
    • Good for sharing industry news, thought leadership, and company updates.
    • Is seeing a lot of growth lately. 
  5. Pinterest:
    • Excellent for visual and DIY content.
    • Great for driving traffic to your website.
  6. TikTok: 
    • Mainly videos, with some carousel posts.
    • Needs to stay up-to-date with trends so requires flexibility. 
    • Maybe it will be gone in a few months depending on politics. 

 

Creating Your Content Pillars

Let’s dive into creating your content pillars step by step:

  1. Identify Key Themes:
    • Start by brainstorming key themes relevant to your business and audience. You want to make sure you are coming up with enough ideas to give you a few posts a week but also that are easy to cover a broad spectrum of things. For example, if you run a fitness studio, your themes might include workout tips, nutrition advice, client success stories, and behind-the-scenes content.
  2. Align with Business Goals:
    • Ensure each theme aligns with your business goals. If your goal is to increase sales, one of your pillars might be product promotions or special offers. 
  3. Consider Audience Preferences:
    • Analyze your audience’s preferences and behavior. Use insights from your current social media performance to understand what types of content resonate most. A good way to do this is to look at what content you have posted before that a lot of people liked, commented on or shared. You can also think about what your clients have mentioned to you before, if you do not have a social media presence yet. 
  4. Create a Content Calendar:
    • Develop a content calendar to organize and schedule your posts. This will help you maintain consistency and ensure a balanced mix of content across your pillars. To start, aim for a weekly one, to follow. 

 

Example of Content Pillars for a Small Business

Let’s say you own a financial advising firm. Here are some potential content pillars:

  1. Money Tips and Tricks:
    • Share tutorials, education, and investing hacks.
  2. Behind-the-Scenes:
    • Show the process of financial advising, money setup, and daily routines.
  3. Customer Stories: (If you are able) 
    • Feature testimonials, reviews, and user-generated content.
  4. Product Recommendations:
    • Showcase budgeting apps, and books that can help with it all. 
  5. Community Engagement:
    • Host contests, Q&A sessions, and community events.

You can also use a similar outline or switch between on whether your posting is going to be static or story. 

 

Template for Content Pillars

Use this simple template to outline your content pillars:

       Content Pillar                  Descriptions                                    Example of Content

1

   

2

   

3

   

4

   

5

   

 

Example Template Filled Out for a Financial Advising Firm

       Content Pillar                  Descriptions                                    Example of Content

1

Money Tips + Tricks

Sharing useful knowledge and advice

How to start a Roth IRA, Saving Money, Budget for Vacation 

2

Behind the Scenes

A look at daily operations

Morning Routine at the Firm, What to Expect in a Meeting

3

Customer Stories

Highlighting customer experiences and feedback

Testimonial Video, Review Highlights

4

Product Recommendations

Showcase podcasts, books, or apps that give out helpful knowledge. 

A Great Read on Saving Money, Review a Budgeting App

5

Community Engagement

What you do with the community, or Q+A with clients. 

Any Charity Events, Q+A with Firm Employees

Creating your content for social media is a daunting thought, but going at it without a plan will be chaos. If you use effective and thoughtful content pillars you will find that you will resonate with your audience while making the most of your time. By asking the right questions, determining the best platforms to post on, and using a structured template, you can build a solid social media strategy that drives engagement and supports your business goals. Remember, consistency is key. Regularly review and adjust your content pillars based on performance and changing business objectives to keep your social media presence dynamic and effective. You are allowed to change!

Happy posting!

Get Your Business Online

Get Your Business Online

Having an online presence is not just an option for businesses—it’s essential. Whether you’re a small startup or an established company, taking your business online can significantly expand your reach and improve your visibility. In fact, this was what ended up getting Blockbuster. They had the opportunity to acquire Netflix but didn’t see the need to go online. This article explores practical strategies on how to get your business online, ensure it is found, and effectively engage with a broader audience, so you don’t end up like Blockbuster.

Understanding the Importance of Going Digital

Before diving into the how-to you need to understand why your business needs to be online. The internet offers an expansive marketplace with millions of potential customers daily. And what are the chances of all your ideal clients living close to you? Getting your company out there on the web means you’re no longer limited by geographical boundaries; your business can operate 24/7, enhancing customer service and boosting sales opportunities.

Step 1: Setting Up a Professional Website

The first step to get your business online is creating a website. This acts as your digital storefront and is where potential customers can learn about your services and you. Here are key elements to consider:

  • Domain Name: Choose a domain name that matches your business name or closely represents what you offer. This enhances recall and credibility.
  • Website Design: Ensure your website is visually appealing, easy to navigate, and mobile-friendly. This improves user experience and aids in retention.
  • Content: Populate your site with high-quality, relevant content that addresses your customers’ needs. Include clear descriptions of your products, services, and company values.

Step 2: Search Engine Optimization (SEO)

To get found online, you need to optimize your website for search engines. SEO involves various techniques that help your site rank higher in search engine results, increasing visibility. Here’s what you can do:

  • Keywords: Incorporate relevant keywords throughout your website content. For example, phrases like “how to get your business on the internet” should appear naturally in texts like blog posts, product descriptions, and your homepage. Try to add whatever you are trying to get attention for. 
  • Alt/Meta Tags: Use descriptive titles and alt and/or meta descriptions for each page to improve how search engines index your site.
  • Quality Content: Regularly update your website with original, valuable content. This not only engages readers but also improves your site’s SEO.

Step 3: Leveraging Social Media

Social media platforms are invaluable tools to get your company out there. Platforms like Facebook, Instagram, Twitter, and LinkedIn can help you connect with customers, promote products, and build brand loyalty. Here’s how you can use social media effectively:

  • Clear Niche: Knowing and defining yourself around a niche makes all the difference in social media. It makes it easier for your people to find you and to build your community. 
  • Consistent Branding: Ensure your social media profiles reflect your brand’s voice and aesthetics consistently.
  • Engagement: Actively engage with your followers through comments, polls, and direct messages. This builds a community around your brand.
  • Content Strategy: Develop a content strategy that includes a mix of promotional posts, informative content, and interactive elements.

Step 4: Online Advertising

Online advertising can boost your visibility quickly. Platforms like Google Ads and Meta Ads allow you to target specific demographics, improving the chances of reaching your ideal customer. Here’s a brief guide:

  • Targeted Campaigns: Set up campaigns that target specific locations, interests, and behaviors.
  • Budget Management: Start with a modest budget, analyze the performance, and adjust your spending based on results.
  • A/B Testing: Regularly test different ads to see what works best with your audience.

Step 5: E-commerce Integration

If you sell products, integrating e-commerce capabilities into your website is a game-changer. Platforms like Shopify, WooCommerce, and Adobe Commerce offer robust e-commerce solutions that can be tailored to your needs. Ensure your online store is secure, easy to use, and provides excellent customer service to stand out from the competition.

Step 6: Analytics and Feedback

Once your business is online, use analytics tools like Google Analytics to track your website’s performance. This data is crucial for understanding customer behavior and refining your strategies. Additionally, actively seek customer feedback to improve their experience continually.

Taking your business online is a process that involves more than just launching a website. It requires consistent effort in areas like SEO, social media engagement, and online advertising. By following these steps, you can ensure that your business not only goes online but thrives there, reaching your people and making a significant impact in the marketplace. If this feels like a lot and you are overwhelmed by the thought of getting your business online, then The Brand + Website Blueprint course could be a wonderful solution. It is a comprehensive DIY Toolkit to gain clarity, that empowers you to get organized, create, and launch your brand + website so you can thrive in business. You can sign up on the waitlist today, if you like! 😀

What is an E-Newsletter?

What is an e-newsletter

Today,  information travels faster than light. Content is being posted online and sent out via email by the thousands every second. Making sure your people get your information and read it is more difficult than ever. In fact, why send out several emails with tiny bits of info when you can curate an all-encompassing newsletter that will cover everything you believe your audience should know.  e-newsletters have become an indispensable tool for businesses, organizations, and individuals looking to share updates, insights, and promotions. But what exactly is an e-newsletter, and why has it become so prevalent? We will cover e-newsletter benefits, the process of creating them, and showcasing some exemplary examples to inspire your next digital dispatch.

Benefits of Having a Newsletter

An e-newsletter, at its core, is a digital newsletter sent via email. It stands as a powerful bridge between a sender and their audience, offering a personalized touch to the vast expanse of the internet. Why email marketing is important lies in its ability to keep your audience engaged, informed, and connected to your brand or cause. Let’s jump into some of the key benefits of email marketing and, by extension, maintaining a website newsletter.

 

Advantages of Email Marketing

  • Direct Engagement: Email drips and monthly newsletters land directly in your audience’s inbox, making it a personal form of communication.
  • Personalized Communication: Using email isn’t reliant on algorithms changing or platforms disappearing, you own your list and any communication you complete is a direct step on the path of connection with your audience.
  • Measurable Impact: With the right tools, and in fact most email tools allow you to track who opened your online newsletter, which links were clicked, and measure your engagement over time.
  • Flexibility and Reach: Whether it’s a company-wide update or a promotional message, newsletters can be tailored to suit diverse audiences across the globe.
  • Build Relationships: Regular updates help build a sustained relationship with your audience, making them feel valued and informed.

These benefits should help underscore why starting a newsletter for your website or organization is a smart move in today’s digital-first world.

 

Creating a Newsletter

Starting a newsletter might seem daunting at first, but with a plethora of online newsletter templates and company newsletter templates available, the process is simpler than ever. Here are some steps and best practices to guide you through creating an effective newsletter.

 

Newsletter Layouts and Design

Good newsletter design is pivotal. It ensures your message is not just read, but also enjoyed and acted upon. Start with choosing a template that reflects your brand’s personality and is cohesive with your other points. Online newsletter templates vary widely, offering a range of layouts and styles to match your content needs.

  • Consistency is Key: Use brand colors, fonts, and logos across your newsletters to stay consistent and reiterate your brand. 
  • Simplicity Sells: A cluttered newsletter can overwhelm readers. Opt for a clean, simple layout that highlights your main message.
  • Visual Appeal: Incorporate images and visuals to break text monotony, but ensure they complement the content and are not just filler.

 

Newsletter Best Practices

  • Content Quality: Ensure your content is engaging, informative, and relevant. Tailor it to your audience’s interests and needs. Utilize links to connect the viewer to your website or to connect them with more information. 
  • Frequency and Timing: Decide on a regular schedule, be it a monthly newsletter or quarterly updates. Consistency builds anticipation and trust. A weekly endeavor can be time consuming at first but perhaps a bi-weekly is manageable. 
  • Clear Calls to Action: Guide your readers on what to do next – be it visiting your website, signing up for an event, learning something new or taking advantage of a promo. You want to give them a reason for reading it. 

By sticking to these newsletter best practices, you’re not just sending out information; you’re inviting engagement and building a community around your brand.

 

Newsletter Examples

To jump start your moves into starting a newsletter, let’s look at some shining examples and understand what makes a good newsletter.

 

Company Newsletter Sample

For example a newsletter from a brand + website design agency 😉. It features a sleek, simple and clean design, with a balance of images and text, highlighting the latest article published, while showcasing a revolving content wheel: love, challenges, reads, client work and industry news. It is then finished off with an inspiring quote at the bottom. What makes it a good newsletter is its clear, engaging content and strategic use of visuals, making branding and website design approachable and exciting, while giving the user applicable business tips and inspiration. You will want your newsletter to present on mobile, and be sure to have a specific sign-up page to get users on your email list.  

Best Newsletter Formats

  • The Storyteller: This format weaves narratives around products, services, or community efforts, making each newsletter an awaited episode.
  • The Curator: It compiles articles, tips, and resources related to a specific theme, offering value and insight in each edition.
  • The Insider: Gives a behind-the-scenes look at company happenings, employee highlights, or product development stories, fostering a sense of belonging among readers.

 

Great Newsletter Templates

Good newsletter templates serve as a canvas for your content. They offer:

  • A visually appealing, easy-to-navigate layout.
  • Sections clearly defined for different types of content.
  • Compatibility across different email clients and devices.

Whether you’re showcasing a company newsletter sample or exploring the best newsletter formats, the key lies in understanding your audience and what value you can offer them. It’s not just about what does a newsletter look like; it’s about the stories you tell and the connections you foster.

 

An e-newsletter is more than just an email; it’s a channel for engagement, storytelling, and community building. By harnessing the benefits of email marketing, understanding the principles of good newsletter design, and learning from successful newsletter examples, you can create a powerful tool that resonates with your audience and strengthens your message across the digital landscape. Whether you’re sending a newsletter for the first time or looking to develop it further, remember that the most successful newsletters are those that are true to your brand and meaningful to your audience.

Talk Money to Me: How to Price Your Offerings

How to price your offerings

If you are stepping into the world of business or starting your own, one of the first thoughts you will have is how to price your offerings. How much should you charge? This question can feel like a daunting riddle. As someone who’s navigated these waters and helped countless others do the same, I’m here to guide you through this essential process with ease and confidence.

Understanding Your Financial Needs

Consider Your Financial/Life Goals: Start with this as a foundation. What are your financial goals? What about life goals? Perhaps you’re looking to create a big wave, or maybe you want to ensure a comfortable life for yourself. Your pricing should reflect these goals. Calculate how much revenue you need to meet these objectives, and use this as a basis for setting your prices.

Start with Your Costs: Another great move is to understand your costs. This isn’t just about how much you pay for goods or services, but also includes your operating expenses – rent, utilities, your payment, and even the depreciation of your equipment. Knowing your costs is crucial; it ensures that your pricing covers your expenses and leaves room for profit.

Determine Your Profit Margin: Decide on the profit margin you aim for. This varies by industry, but a healthy profit margin is essential for growth and sustainability. Consider how much you need to reinvest in your business, save for emergencies, and, of course, pay yourself.

 

Analyzing Competitor Pricing

Conduct Market Research: Understand the pricing landscape. What are your competitors charging? This information is invaluable. It gives you a benchmark and helps you position your offerings. Are you providing a premium service that warrants higher prices, or are you aiming to be a cost-effective option?

Understand Value Perception: Pricing isn’t just about covering costs and making a profit; it’s also about perception. If your prices are significantly lower than your competitors, customers might perceive your offerings as lower quality. Conversely, pricing too high without a clear value proposition can deter potential customers.

Find Your Unique Selling Proposition (USP): Your USP is what makes your business stand out. It could be exceptional customer service, innovative features, or something else entirely. Your USP can justify a higher price point if it resonates with your target market.

 

Leveraging Your Current Data

Review Past Performance: If you’ve been in business for a while, your past sales data is a goldmine of information. Which services are most popular? Which pricing strategies worked best? Analyzing this data can help you make informed decisions moving forward.

Test Different Price Points: Don’t be afraid to experiment with pricing. A/B testing can be a powerful tool to see how your market responds to different price points. Just ensure that your tests are controlled and that you’re monitoring the right metrics.

Gather Customer Feedback: Your customers can provide invaluable insights into your pricing. Are they finding great value in your offerings at the current price? Would they still purchase if the price were higher? Engaging with your customers can provide direct feedback on your pricing strategy. Actually, back in the day, I even had clients reach out to me to let me knowI should probably charge more! 😳😁That’s when you listen!

 

Implementing Your Pricing Strategy

Communicate Value, Not Just Price: When presenting your prices, focus on the value you provide. Highlight the benefits of your offerings and why they’re worth the investment. This can help justify your prices and make them more palatable to your customers.

Be Flexible and Adaptive: The market is always changing, and so should your pricing strategy. Be prepared to adjust your prices based on market trends, customer feedback, and your financial performance.

Transparency is Key: Be clear and upfront about your pricing. Hidden fees or unexpected costs can damage trust with your customers. A transparent pricing strategy fosters trust and long-term loyalty.

 

Pricing your offerings can seem complex, but it’s basically about understanding your costs, knowing your market, and communicating the value you provide. By taking a structured approach to pricing, you can create a strategy that supports your financial goals, aligns with market expectations, and resonates with your customers. Remember, you’re not just selling a service; you’re offering a solution to a need or a desire. Your price reflects the value of that solution. So take the time to get it right, and don’t hesitate to revise your strategy as you learn more about your market and your business’s place within it. Here’s to your entrepreneurial journey and the exciting times ahead!

AI for Business: Is This Technology a Tool for Business Success?

Artificial intelligence (AI) can either be a pivotal force in reshaping how your businesses operate and thrive or it could be the doom of humankind. We’ve heard it all, it can make blog writing for your business one less task AND it can cause our young minds to not complete their work. So is this tool just for tech giants or can it revolutionize small businesses and large corporations alike? Let’s explore how AI can help your business, how to effectively utilize it, the best AI tools for small businesses, and real-world examples of AI in action across the business landscape.

How Can AI Help My Business?

Boosting Efficiency and Productivity: One of the most significant ways how artificial intelligence helps businesses is by enhancing efficiency and productivity. AI systems can automate routine tasks, analyze large datasets quickly, and make predictive suggestions that help in decision-making. This automation allows yourself or your staff  to focus on more creative and strategic tasks, increasing overall productivity.

Enhancing Customer Experience: You’ve likely been nudged or have experienced AI interaction through Meta or even a website. AI often shows up as customer service chatbots, but can also go as far as personalized product recommendations. All of this creates a more engaging and customized experience for your customers. 

Smarter Decision Making: How can AI help in business when it comes to decision-making? By providing businesses with data-driven insights. AI’s ability to process and analyze vast amounts of data can unearth trends and patterns that might be invisible to the human eye, aiding in more informed and strategic decisions.

 

How to Use AI for Business

AI for Small Business Marketing: Small businesses can leverage AI for targeted marketing efforts. AI tools can analyze customer data to predict buying behaviors, allowing businesses to create personalized marketing strategies that resonate with their audience. Within the marketing area, you can use AI Tools like, Logo Generators and Domain Name Generators. These tools are perfect for a small business owner looking to complete part of their marketing on a budget while still getting the pieces you need to complete your brand. The Logo Generator is great for anyone who has an idea of their preferences and industry trends for a logo of their design. The Domain Name Generator is a great way to be sure you are utilizing keywords for your industry within your name to get the utmost hits to your site. 

Business Applications of Artificial Intelligence: There are numerous business applications of artificial intelligence, from automated customer service chatbots to AI-driven analytics for market research. By embracing these applications, businesses can stay ahead in a highly competitive market. You wear a lot of hats, and this is one way to be sure you are wearing them well. 

Implementing AI in Business: Whether you want to free up time by automating repetitive tasks or analyzing customer data for insights, AI within your business should be a consideration. I recommend starting with simpler applications for AI and then gradually move onto more complex ones. A great place to start would be by programming your Facebook/Instagram message replies for any commonly asked questions. Additionally, you can practice with ChatGPT creating content for your social media captions or even for blogs. However, one must be sure to review that these tools are truly mastering your brand’s voice before turning to them completely. 

 

Examples of Artificial Intelligence in Business

Application of AI in Business: The application of AI in business spans various sectors. For instance, in some services, AI is used for a concierge greeting clients or as a smart assistant. In finance, AI assists in fraud detection and algorithmic trading. 

AI in Small Business: Small businesses are using AI for tasks like customer service (through chatbots), market analysis, CRM systems and personalized marketing campaigns. If you are a one person show at your business it can help to have an assistant, with AI you can have that without the additional salary paid. Utilize a smart assistant tool like Alexa or Siri, to set your calendar, remind you of things, place orders, or even make phone calls. Another is if you are a service-based business, then using a CRM system can help you be sure that potential clients who visit your site never leave without hearing from you again.

The Use of AI in Business: The use of AI in business is becoming increasingly mainstream. Companies are using AI to optimize supply chains, improve customer engagement, and even in hiring processes to identify the best candidates. AI’s role is pivotal in driving innovation and efficiency across various business operations.

From automating mundane tasks to extracting valuable insights from data, AI’s potential to transform business operations is immense. Whether it’s through AI for small business marketing, implementing AI in business operations, or utilizing AI tools like logo and domain name generators, the opportunities for leveraging AI are endless. As we witness more applications of AI in business, it shows that this technology can be a key driver of innovation and success in the business world. While AI may be a controversial piece of technology, embracing it is not just about keeping up with the times; it’s about unlocking new potentials and steering your business towards a more efficient, innovative, and successful future.

It's easier than ever to do it all!

What Social Media Platforms Should My Business Use?

Social Media is a great free tool to market your business, however choosing where to focus your time and efforts can be daunting.

It is no secret that social media has become a pivotal platform for businesses to connect with their audience, build brand awareness, and drive growth. You may even have been told once or twice that in order to be seen you need to be on the socials. With a plethora of platforms available, it’s crucial to understand which ones align best with your business goals, and to make sure you don’t stretch yourself thin trying them all. This article dives into the typical business-minded key social media platforms – Facebook, Instagram, Twitter, and LinkedIn – and guides you on how to effectively harness them for your business. Additionally, we will explore how many platforms you should use and how to choose the best ones for your business needs.

Facebook for Business

Facebook remains a powerhouse in the social media world, offering extensive reach and diverse functionalities. Facebook still remains the top social platform with the most users (37.2% of the world population) and serves as a strong jump-off point for any social media advertising you may want to engage in. 

For businesses, creating a Facebook company page can be a fundamental step. By making a Facebook page, you open a Facebook business page that serves as a social hub for your customers and prospects. Facebook’s primary demographic are users 25-34 years old

Using Facebook for business goes beyond just having a presence; it involves actively engaging with your audience through regular posts, ads, and community management. With options to create a business profile on Facebook or add a business page, the platform offers a versatile space for marketing, customer service, and brand building. Ensure that you create a company Facebook account that reflects your brand’s voice and values. 

 

Instagram for Business

Instagram is the 4th most used social platform with a primary audience of 18-25 year olds.  It is known for its visual appeal making it an excellent platform for brands with strong visual content. By creating an Instagram business account, you can tap into a community that appreciates creativity and storytelling. An Instagram business page or profile offers tools like Insights and Ads, essential for understanding your audience and boosting your visibility. This is a good platform for your business if you feel like you can consistently provide visual media from videos to pictures. 

Instagram for small businesses can be particularly effective as it allows for direct engagement with a local and global audience, all through original visuals. Instagram for your business can open doors to leverage influencer partnerships and user-generated content to enhance credibility and reach. If you are a financial advisor or in a similar service based sector, I would recommend you approach Instagram later because of the need for strong visuals. 

 

Twitter/X for Business

Twitter or X is the world’s seventh most popular social media platform. X’s real-time nature makes it an excellent platform for businesses to stay relevant and engage in conversations with their audience. Creating a business account on X and using Twitter for business involves more than just setting up a business X account. It’s about creating content that resonates with your audience and participating in trending topics.

Making a business account on X or posting on X for business requires a strategy focused on timely, relevant, and engaging content. X for small business can be a powerful tool for customer service and brand monitoring, ensuring you’re always part of the conversation. However, I would be wary of expecting great results from X, since we have been seeing it having a rocky go since Elon’s takeover. 

 

LinkedIn for Business

LinkedIn is the go-to platform for B2B companies, professionals, and job seekers with over one billion users.  By building a LinkedIn business page or a LinkedIn company page, you can connect with industry professionals and potential clients in a more formal setting. Add your business to LinkedIn to establish credibility and authority in your field. LinkedIn is a great place to showcase your brand, share industry insights, and network with peers. You will be able to share other online efforts you are putting in from blogs, podcasts to speaking engagements. Not only that but LinkedIn makes expanding your business an ease with job postings and interface to catalog applicants. 

The best ways to use LinkedIn for business include sharing thought leadership content, participating in industry discussions, and leveraging LinkedIn’s networking potential. LinkedIn company page strategy should be focused on professional growth and B2B marketing. I strongly recommend putting your business and yourself on LinkedIn if you have a service-based business. You will find your ideal clients there easily and effectively. 

 

How Many Social Media Platforms Should My Business Use?

Determining the number of social media platforms your business should use depends on your resources, audience, and objectives. Using social media for business is not about being everywhere but about being where it matters most. A focused approach, perhaps starting with one or two platforms, can be more effective. Remember, quality over quantity is key in social media for small businesses. And most important of all, is consistency. 

 

Choosing the Best Social Media Platform for Your Business

Choosing the right social media platform for your business involves understanding your audience and your content strengths. Different ways a business can use social media include brand awareness, lead generation, customer service, and community building. Consider the most important social media for business in your industry and align your strategy accordingly. Using social media for business purposes requires a strategic approach, tailored to each platform’s unique features and audience preferences. Try to choose platforms that have similar demographics to your business. Choosing ones with similar values, and that will help you grow as you want is important. 

Social media offers a multitude of opportunities for businesses to grow and connect with their audience. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, each platform has unique features and audiences. It’s crucial to understand these differences and choose the right platforms for your business. With a strategic approach and consistent effort, social media can become a powerful tool in your business’s marketing arsenal. Remember, the best social media strategy is one that aligns with your business goals and speaks directly to your audience.

Stay true to your brand.

What is Google My Business?

What is Google My Business?

Defining a Google Business Profile

To put it simply, a Google Business Profile is your virtual storefront on Google. It’s the information that appears when someone searches for your business or related keywords on Google Search or Google Maps. When you have a Google Business Profile, your business details, such as your name, address, phone number, hours of operation, website, and customer reviews, are readily available to potential customers. Essentially, it’s your business’s online identity.

What Can Be Done with Google My Business?

Google My Business (GMB) is a powerful tool that allows you to manage and enhance your online presence. Here’s what you can do with it:

Manage Your Business Information: Keep your business details accurate and up-to-date, ensuring customers can find you easily.

Engage with Customers: Interact with customers by responding to reviews, questions, and messages, building trust and rapport.

Showcase Your Business: Share photos and videos of your products, services, and the interior of your establishment to give potential customers a glimpse of what you offer.

Monitor Insights: Gain valuable insights into how customers find and interact with your profile, helping you make informed marketing decisions.

Create Posts: Share updates, promotions, and events directly on your profile, keeping customers informed and engaged.

Collect Customer Reviews: Encourage customers to leave reviews, which can boost your credibility and attract more business.

 

What Does Google My Business Do and What Are The Benefits?

Google My Business plays a pivotal role in helping your business succeed in the digital world. It does the following:

Enhances Visibility: GMB helps your business show up in local search results, making it easier for potential customers to find you. Additionally it helps with Google Maps, making it easier for potential customers to discover you.

Builds Credibility and Trust: A well-maintained GMB profile with positive reviews builds trust and credibility with potential customers. 

Increases Website Traffic: Having a GMB profile can drive more traffic to your website, increasing the chances of converting visitors into customers.

Cost-Effective Marketing: GMB is a free tool provided by Google, making it a cost-effective way to market your business online.

Customer Engagement: Engage with customers through reviews, posts, and messages, fostering a sense of community and loyalty.

Data-Driven Insights: GMB provides valuable insights into user interactions, helping you tailor your marketing strategies for better results.

Drives Foot Traffic: For brick-and-mortar businesses, GMB helps drive foot traffic by providing essential information like your address and business hours.

Boosts Mobile Visibility: With the proliferation of mobile devices, GMB ensures your business information is easily accessible on smartphones and tablets.

 

What Does It Mean to Claim a Business on Google?

When you claim a business on Google, you are verifying that you are the rightful owner or authorized representative of that business. This verification process ensures that you have control over the information displayed on your Google Business Profile, allowing you to manage and update it as needed. Claiming your business is a crucial step in utilizing Google My Business effectively.

 

What Is a GMB Page and a GMB Profile?

A GMB Page and a GMB Profile essentially refer to the same thing – your Google Business Profile. It’s the digital representation of your business on Google. Your GMB Page/Profile contains all the essential information about your business, including your location, contact details, website, and customer reviews. This is where potential customers will learn more about your business when they search for it on Google.

 

What Is Google Google My Business (GMB)?

Google GMB is a commonly used abbreviation for Google My Business. It simplifies the name and makes it more accessible for business owners and marketers to refer to this powerful tool. So, when you hear “Google GMB,” know that it’s referring to Google My Business.

 

How to Set Up a Google My Business Profile

Now that you’re convinced of the benefits of using Google My Business, let’s walk through the steps to set up your own GMB profile:

    1. Sign in to Google Account

If you don’t have a Google Account, create one. Ensure that you use a Google Account associated with your business.

    1. Visit Google My Business

Go to the Google My Business website (https://www.google.com/business/) and click on “Manage Now.”

    1. Add Your Business

Enter your business name. If your business doesn’t appear in the suggestions, click “Add your business to Google.”

    1. Enter Business Information

Fill in your business details, including the address, phone number, category, and website. Ensure all information is accurate and consistent with your offline presence.

    1. Verify Your Business

Google will need to verify your business to ensure you’re the rightful owner. Verification methods may include receiving a postcard with a verification code, receiving a phone call, or verifying instantly if eligible.

    1. Optimize Your Profile

Once verified, complete your GMB profile by adding high-quality photos, a business description, business hours, and any other relevant information. Make sure your profile is engaging and informative.

    1. Monitor and Engage

Regularly log in to your GMB account to monitor user interactions, respond to reviews and questions, and post updates about your business.

    1. Utilize Insights

Leverage the insights provided by GMB to refine your marketing strategies and better understand your customer base.

    1. Keep It Updated

Maintain your GMB profile by keeping all information accurate and up-to-date. This ensures that potential customers always have access to the most current information about your business.

By following these steps, you’ll have a well-optimized Google My Business profile that will enhance your online presence and help your business shine on Google Places.

 

Google My Business is an indispensable tool for businesses of all sizes. It provides a host of benefits, from improved visibility and credibility to increased website traffic and customer engagement. By claiming and optimizing your Google Business Profile, you’ll be taking a significant step toward making your business more discoverable and successful in the digital age. So, don’t wait – harness

Get Discovered.

Online Presence for Business: Building, Managing, and Achieving Your Goals

At this point you know that a strong online presence for your business is not just an option; it’s a necessity. Whether you’re a small startup or a well-established enterprise, the way you present yourself online can significantly impact your success. Your online presence should be as thoughtfully curated as any employee you would hire or any detail decided on with your business. In this article, we’ll explore the types of web presence, discuss the goals you should set for your online presence, and provide practical guidance on how to build and manage it effectively.

Types of Web Presence

When it comes to your online presence, there are various forms it can take. Understanding these types can help you tailor your approach to best suit your business goals. Here are some of the key types of web presence in digital marketing:

Website: Your website is often the cornerstone of your online presence. Your website should be the foundation of the online presence house. You can function without it but it is not long until walls are crashing down. It serves as a virtual storefront where customers can learn about your services, find out how you can transform their lives, schedule calls, and contact you. Ensure that your website is user-friendly, responsive, and reflects your brand identity.

Social Media Presence: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn offer excellent opportunities to connect with your audience. Each platform has its unique features and user demographics, so choose the ones that align with your target audience and business objectives. You do not have to be on all, but I would strongly recommend being on at least one and what matters the most is that you are consistent. 

Content Marketing: Original content is king in the digital world. Creating valuable and relevant content through blogs, articles, videos, and podcasts can establish your authority in your industry and drive organic traffic to your website. Not to mention these can become assets to you and are able to be repurposed onto your social media platforms. 

Email Marketing: Building a list of email subscribers allows you to maintain a direct line of communication with your audience. Use email marketing to share promotions, news, and valuable content that keeps your subscribers engaged. Email is one place where your following is fully yours, you aren’t subject to changing algorithms, which is lovely in this ever-changing world.

Online Advertising: Pay-per-click (PPC) advertising on platforms like Google Ads and social media ads can be a quick way to increase your online visibility. It’s crucial to target the right keywords and demographics to get the best results. This is one thing that you can start later. You want to have your process and structure in place, and often a budget that would allow it before you start to jump into ads.

Web Presence Goals

Before diving into building and managing your online presence, it’s essential to set clear goals. Your online presence goals should align with your overall business objectives. Here are some common goals to consider:

Increase Brand Awareness: One of the primary objectives of an online presence is to make more people aware of your brand. This can involve building a strong social media following, getting more website visitors, or expanding your reach through content marketing.

Drive Traffic: Your website is the central hub of your online presence, driving traffic to it is crucial. Your goal may be to increase organic search traffic through SEO (Search Engine Optimization) efforts, social media referrals, or email marketing campaigns.

Generate Leads: For many businesses, generating leads is a top priority. You can use various online tactics such as lead magnets, contact forms, and gated content to capture valuable leads for future sales and marketing efforts.

Boost Sales: Ultimately, your online presence should contribute to your bottom line. Set specific sales targets and track how your digital efforts translate into revenue.

Enhance Customer Engagement: Engaging with your audience is key to building brand loyalty. Your online presence should foster meaningful interactions, whether it’s responding to customer inquiries on social media or nurturing leads through personalized email marketing.

Building/Creating an Online Presence for Business

Now that you have a clear understanding of the types of web presence and your goals, you will want to start taking the steps to build and create a robust online presence for your small business. This can be done through: 

  • Developing Your Website 
  • Optimizing for SEO 
  • Creating High-Quality Content
  • Engaging on Social Media
  • Building Your Email List
  • Beginning to Advertise 
  • Monitoring Your Analytics

Online Presence Management

Managing your web presence is an ongoing process that requires attention and adaptation. Here are some key aspects of web presence management:

Consistency: Maintain a consistent brand voice and message across all online channels. This helps build trust with your audience. Additionally, make sure you are staying consistent with whatever path you go down. Social media requires consistent posting, just as your email marketing should stick to a regular schedule. 

Reputation Management: Monitor online reviews and respond to them, whether they are positive or negative. Address customer concerns promptly and professionally.

Security: Ensure the security of your website and online data. Regularly update software, use secure hosting, and protect customer information.

Stay Updated: Stay informed about changes in the digital marketing landscape. Algorithms, trends, and consumer behavior can change rapidly, so be prepared to adapt your strategies.

Feedback and Improvement: Encourage feedback from your audience and use it to make improvements. Ask for reviews, conduct surveys, and listen to customer suggestions.

Competitor Analysis: Keep an eye on your competitors’ online presence and strategies. Learn from their successes and failures, and use this information to refine your own approach.

Building and managing an online presence for your business is not a one-time task; it’s an ongoing commitment. By understanding the types of web presence, setting clear goals, and following best practices, you can create a powerful online presence that contributes to the growth and success of your business. Remember, your online presence is often the first impression you make on potential customers, so make it count.

Be Seen.

Embrace Your True Potential: Get Past Impostor Syndrome

Embrace Your True Potential: Get Past Impostor Syndrome

Sometimes doubts creep in. And unfortunately, our careers are no exception to that. These doubts get the best of us and can leave us feeling like we don’t deserve our successes, of  being exposed as a fraud, or constantly doubting our abilities despite evidence to the contrary. Many of us have experienced these feelings at some point in our lives, and they are often due to a phenomenon known as Impostor Syndrome. In this article, we’ll explore what impostor syndrome is, how to recognize it within yourself, and most importantly, how to overcome it. So, let’s embark on a journey to self-discovery and self-confidence together!

Understanding Impostor Syndrome

Impostor Syndrome, often referred to as the “impostor phenomenon,” is a psychological pattern in which individuals doubt their accomplishments and have a persistent fear of being exposed as a fraud, despite evidence of their competence and achievements. It was first coined by psychologists Pauline Clance and Suzanne Imes in 1978. Impostor Syndrome can affect anyone, regardless of their level of expertise, and it often strikes high-achievers.

The key characteristics of Impostor Syndrome include:

Self-doubt: Feeling inadequate, even in situations where you excel.

Discounting success: Believing your achievements are due to luck, timing, or other external factors, rather than your own abilities.

Fear of exposure: Worrying that others will discover you’re not as capable as they think you are.

Overworking: Compensating for self-perceived inadequacies by overworking and striving for perfection.

Underestimating abilities: Undervaluing your skills and contributions, even when others recognize and appreciate them.

Testing Yourself for Impostor Syndrome

Now that you have a better understanding of what Impostor Syndrome is, let’s explore how you can test yourself to determine if you’re experiencing it. Remember, it’s okay to admit if you are – recognizing it is the first step towards overcoming it.

Self-Reflection: Take some time to reflect on your thoughts and feelings about your achievements. Are you often dismissive of your successes, attributing them to external factors? Do you frequently feel like a fraud even when you have evidence of your competence?

Journaling: Start a journal where you record your thoughts and feelings about your work and accomplishments. This can help you identify patterns of self-doubt and fear that may indicate Impostor Syndrome. I recently completed a 30 Day Challenge with my email audience (you all should sign up!) where I started to practice journaling. I fell in love with it and plan to continue because of all the benefits. 

Seek Feedback: Talk to friends, family, or colleagues you trust and ask for their honest assessment of your abilities and contributions. Sometimes, an outsider’s perspective can provide valuable insights. We often have a completely different view than what others see. 

Comparison Trap: Pay attention to how often you compare yourself to others. Do you constantly measure your worth against others’ achievements? If so, this may be a sign of Impostor Syndrome.

Perfectionism: Consider whether you have a tendency to strive for perfection in everything you do. Perfectionism is the enemy of progress and can be a symptom of Impostor Syndrome, as individuals may feel the need to prove their worth through flawless performance. Remember, done is better than perfect. 

Overcoming Impostor Syndrome

Now that you’ve identified that you may be experiencing Impostor Syndrome, it’s time to take steps to overcome it and embrace your true potential. It is basically a part of the process of growing and learning, so often it takes our acknowledgement that is it there. Remember, you’re not alone in this, and many successful individuals have battled and conquered Impostor Syndrome. Here are some strategies to help you get past it:

Acknowledge Your Feelings: The first step is to recognize and acknowledge that you’re experiencing Impostor Syndrome. Understand that it’s a common experience and doesn’t reflect your actual capabilities.

Separate Feelings from Facts: Learn to differentiate between your feelings of inadequacy and the actual evidence of your competence. Write down your achievements and remind yourself of your successes when self-doubt creeps in. You were hired by your client or boss because you are more than capable of completing the job, and you reached important milestones in your life by your own efforts and talents. 

Talk About It: Share your feelings with a trusted friend, family member, therapist, or your 85 year old self (she is much wiser than I am). Sometimes, just expressing your fears and doubts can provide relief and a fresh perspective.

Set Realistic Goals: Avoid setting impossibly high standards for yourself. Set achievable, measurable goals, and celebrate your successes along the way.

Embrace Failure: Understand that failure is a part of growth and learning. Don’t be afraid to make mistakes, as they provide valuable lessons and opportunities for improvement.

Seek Mentorship: Connect with mentors or role models who are where you want to be. They can provide guidance, encouragement, and perspective from going through the challenges you face. 

Challenge Negative Thoughts: When self-doubt creeps in, challenge those negative thoughts with positive affirmations. Remind yourself of your abilities and past achievements.

Keep a Success Journal: Create a journal where you document your accomplishments and positive feedback from others. Review it when you need a confidence boost.

Practice Self-Compassion: Treat yourself with the same kindness and understanding that you would offer to a friend facing similar challenges. Be gentle with yourself and avoid self-criticism.

Professional Help: In severe cases, consider seeking support from a therapist or counselor who specializes in impostor syndrome or self-esteem issues. They can provide tailored strategies and coping mechanisms.

Impostor Syndrome is a common experience that can hinder your personal and professional growth. However, with self-awareness, support, and the right strategies, you can overcome it and step into your true potential. Remember, you are not alone in this journey, and countless successful individuals have faced and conquered Impostor Syndrome. Embrace your talents and achievements, and let your self-doubts be a stepping stone to greater self-confidence and success. Let’s go!

You've got this.