A few years ago, Marcela Smith–an avid golfer came across an opportunity in the golf industry; as she noticed there was not a lot of great info for ladies about golf rules, etiquette or attire.
She started golfing at 39, however, it wasn’t an easy path…because of that experience, she found her true calling for golf within the rules.
Girlfriends Guide to Golf is the brainchild of Marcela, created solely to help people like herself who wanted to enjoy the sport but had no idea how or where to start. She’s now had a ton of success teaching rules through her social media and blogs as well as planning and setting up girls’ golf weekends to teach rules and of course, connect women golfers!
Now, this entire topic is very near and dear to my heart because we actually ran into each other at a marketing event where she found out I had played golf in college, (and hadn’t really since) she utilized that moment to connect and get me back out on the course! She mentioned to me her idea, which I thought was great and so I helped her create Girlfriends Guide to Golf. This gave me the opportunity to build out her brand and website.
Thank goodness that’s an opening I am happy I took, because Marcela is beautiful inside out, full of wit and gives information in a very straight-forward fashion (pun slightly intended), which was also our goal to highlight on the website. I really had fun creating this one. Who you work with makes an incredible difference.
Whoa! Did we have a fabulous selection of photos to choose from, which is like sourcing really fine ingredients for a good meal! We focused on the blog at the beginning but she has since expanded in many ways from sharing promo codes right in the menu bar (knowing her girlfriends want quick access-it’s all about listening to what your audience wants). A growing company and site like this is always a work-in-progress, with more updates on the horizon to be sure the site keeps up with her creative expansion.
Girlfriends Guide to Golf is this month’s business highlight because of the high-level care Marcela gives to her girlfriends and her desire to help people. As you all know, I love supporting people and surrounding myself with people who do as well since it maximizes what we can do overall. If you need any help out on the course or curiosity is after you, then I highly recommend having a look at Girlfriends Guide to Golf.