Business Highlight: Tahona

Is there anything better than a delicious mezcal spirit with flavorful Oaxacan eats?

Tahona does it best.

Located in the Old Town neighborhood of San Diego, the one-of-a-kind agave bar brings the spirit of Oaxaca to Southern California.

Tahona’s mission is “to educate and give reverence to the complexity and beauty of the Mexican culture through its most iconic beverage, mezcal and to become an epicenter of mezcal culture in San Diego.”

Inside their space, you get to experience unique, amazing cocktails, fill up on delicious Oaxacan inspired food, and can taste some of the best mezcals in the world. The team at Tahona has a colorful selection of over 120 mezcals, creating a tasting experience that is fun, educational, and memorable.

Right when you step foot into the restaurant you immediately feel and see the Oaxacan influence. Located next to the Campo Santo Cemetery in Old Town, there is a historic energy throughout the restaurant. With hand painted tiles and handmade rope seats which were sourced from Oaxaca, visitors get the feeling of being transported to a modern Mexican hacienda.

The authenticity of Tahona is prevalent on all levels, from their furniture choices to the mezcal selection, which was one of the reasons I chose to work with them.

Here at KHD we work with a wide variety of businesses that make a greater impact, those who use their skills for good through authenticity, education, and inspiration.

When creating their logo, I did a lot of research on the history and process of mezcal, which is fascinating. Learning the story and production of mezcal, I decided to incorporate the heart of the agave plant into the design, bringing Tahona’s spirit of agave to life. I wanted to make sure it felt rustic yet modern to fit with their vision.
As a designer, it is extremely fulfilling to see my work bringing others’ visions to life. As someone who loves interior design, it was extra special to see it in a restaurant. Another part that made this project memorable is how focused this group is on using their skills to make a greater impact while staying true to their values of authenticity, education, and inspiration.

Tahona proudly shares the purpose of taking their greater impact home to Mexico:

As a socially responsible business, we support the work that Corazon de Vida is doing with 10 orphanages and over 550 disenfranchised children in Baja California. Our first project is to open the first art center at Rancho de los Ninos, an orphanage located in Valle de Guadalupe. Just as mezcal is a powerful force to learn about geo-political and environment issues, art is a powerful medium for healing and creating a deeper connection with the soul and we are excited to be part of this project.”

Next time you are in San Diego, I highly recommend visiting Tahona and enjoying their Oaxacan influences and rustic designs! This is a project am really proud to be a part of and I think you will see why when you experience the beauty of Tahona.

Take a seat at the bar, enjoy a Corn & Chile Poblano Croqueta with a signature mezcal drink and you will be well on your way to an unforgettable evening!

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