Forgive me Father for I have sinned….
Believe it or not that line can get you into the hippest speakeasy in San Diego that is Oculto 477.
Where does Oculto 477 come from? Why it is the brain-child of its home! Right next to the second oldest cemetery in San Diego, with you guessed it–477 graves!
Located within Tahona, Oculto 477’s entry is still a secret within the walls of the restaurant (and that’s part of the fun) and reservations are required.
Entering Oculto, you are submersed into an intimate and ambient room where mixologists cater to your every tasting desire. Despite its location, Oculto sways away from Tahona’s mezcal love towards Prohibition-inspired cocktails giving choices from low-proof sippers to famous cocktails with a twist.
The website opens with a short video curated to entice viewers into the world of Oculto 477, from the cemetery to cocktail creation shots, you get a small taste of the experience.
The whole look and feel of the site/brand creates a secretive and ghost-like aura while still maintaining the class and elegance of a lounge. Let’s be honest though the highlight is the cool, flippable menu, that KHD created. I know I love to look at bar offerings before my experience because it is so exciting! I feel like putting this on the site for a speakeasy is incredible and daunting as these things are often kept secret. But I like it!
Finally, they offer a spot to make reservations which is important since that’s likely what you are there for! 😉
Now, for social media, recently the grid has been following a pattern with black + white photos down the center. I love to see that because these photos are often from the Prohibition era which Oculto is deeply influenced by.
Other colored photos are a fantastical cocktail pictures that beg for you to take a taste. Or a quiet nook awaiting for you and a partner to sit in.
The quality photos make all the difference, on the site and the social media platforms. I heavily encourage anyone building a website to get great photos precisely because a picture is worth a thousand words and you can use those words in numerous ways!
If you find yourself in need of a rather nice “juice joint” (word for bar during Prohibition) then I highly recommend you make yourself a reservation for Oculto 477, and prepare yourself to confess a sin.