Business Highlight: Clay & Craft

We take pride in highlighting incredible companies all over the world.

From Melbourne, Australia to San Diego, California, it is a pleasure to highlight businesses that make a greater impact in their own unique way.

This week, our team at KHD is proud to highlight Clay & Craft, a popular pottery and ceramics studio located just a few miles up the PCH in the quintessential beach town of Encinitas, California. 

Whether you are interested in taking a class or looking to add some color and uniqueness to your kitchen, be sure to stop by Clay & Craft the next time you are in the neighborhood. There is nothing better than supporting local, especially a business made up of talented, authentic artists.

On the topic of business, I want to highlight the beautiful branding Clay & Craft has created. With the use of natural colors, clean fonts, and a navigable site, it is clear they value the customer experience. 

We sat down for a chat with local ceramist, Emma Storm, to learn what this studio is all about!

Emma Storm (@mudd.hands)

Well, if you are working at Clay & Craft you must be a talented ceramist! Can you tell us a little bit about how you got started?

I started doing pottery when I moved to San Diego in 2018. I was looking for a new artistic outlet and I had always wanted to try pottery. I never got to meet my maternal grandmother, but she was an artist and a potter and I grew up admiring her art in our home, so ceramics felt right. I completely fell in love with the practice and hope to continue learning and throwing for life!”

How did you hear about Clay & Craft?

I had left my previous job in July 2021 and decided to dive into art full time. Two days later a friend sent me Clay & Craft’s Instagram post advertising that they were hiring, so I jumped at the chance! It felt like the universe had aligned to bring us together!”

Why do you love Clay & Craft?

“I love Clay & Craft for a lot of reasons. Mainly because Nicole (the owner) has provided such an awesome environment for people to come create, learn, and enjoy the craft of ceramics. I love helping people learn how to throw; watching them go from never having thrown on a wheel to them having made 3 or 4 pieces by the end of their lesson is such a privilege. I love the process and seeing clients be proud of themselves and in what they made.”

Do I need to reserve a time to come to Clay & Craft? How does it work?

Yes! You can reserve a time for either a 90 minute private or group wheel lesson. Our website makes it super easy with available appointment times listed, just click and book! We also offer Handbuilding workshops and Wheel Time for seasoned potters. And, in the coming months the studio is expanding and we’ll be offering more classes and workshops.”

I’ve never thrown before, will someone be there to teach me?

“Yes! When you book a wheel lesson, an instructor will be there to teach and guide you every step of the way.”

I am experienced and i'm just looking for a wheel, can I throw in peace?

“Yup! We offer 90 minutes of uninstructed wheel time (by reservation) for those who are confident in their throwing skills to come in and work at their own pace.”

What can I make at Clay & Craft? Do I get to keep it?

You can make whatever you want! One piece is included in your lesson and any other pieces you make are an additional $10 firing fee.”

Are there any community events we should know about?

“We offer group workshops each month. An annual Sample + Seconds sale and plan to host a social event in the coming months once we complete our studio expansion. We encourage people to follow @clayandcraftco to stay in the loop.”

What is your favorite piece to make?

Everything! Everything I make is special to me. Being able to create something useful out of earth is the coolest thing to me. Drinking coffee out of a mug, eating off of a plate or bowl or watching a plant grow in a pot I made is a really special feeling.”

If you could describe the feeling you have when you are on the wheel, what would it be?

“When I’m throwing a piece on the wheel, I feel zoned in. In that moment, nothing else matters but being present with the clay. It’s a peaceful feeling.”

How can we support you? Where do you sell your pottery?

Come book a class at Clay + Craft! Follow us on Instagram @clayandcraftco and you can follow me @mudd.hands.

Nicole has her pottery on the Clay + Craft website as well as in the storefront of the studio.

I sell all of my work through a friend, chef, and author of cookbook “s h i n e.”, Sylvie Coulange. You can find my pieces on her site or through my Instagram @mudd.hands.

The holidays are around the corner and nothing is better than a homemade gift. We cannot wait to see what beautiful pieces come from the talented hands of Clay & Craft!

Recommended Posts