Do great work. Have integrity. Genuinely care about your clients.
If you ask me, that is the recipe for building and maintaining a strong reputation.
How did I get to this?
I believe it’s a combination of a few things.
For starters, I work with my innate gift of communication and design, my upbringing teaching me to follow through on my word, and lastly, recognizing how the incredibly lucky amount of support from my family and friends has encouraged me to want to pay that support forward.
I am a people person and have a deep fascination of human behavior, which is pertinent in branding and user experience, but also within the service industry and working with directly people. I have developed active listening skills and the ability to pinpoint peoples extraordinarily qualities, which is a serious magic trick.
building a strong reputation doesn’t happen overnight, that’s for sure.
I moved to California in the end of 2008 and started my business 2009 as a side gig. I didn’t have much of a plan, I just knew I liked design and the computer was a grand tool to experiment with it.
By 2014, my side gig turned into a side hustle that had me working 24/7 and I wasn’t living a healthy work-life balance. So, I did what any sane person would do; I gave my two weeks’ notice at my “real” job with no plan.
I remember asking myself, “Um, what do I do if the clients don’t keep coming like they have…?”
Then 2017 came and new life circumstances gave me a fresh start. These experiences were extremely challenging and were filled with frustration, tears, and a lot of time searching, listening, reading, and thinking.
During the very slow and long process of building up my company, I had built a reputation with my clientele of doing branding + websites differently, and my audience stood out in a saturated market. I gave everything I could to my clients (and a bit more) and I genuinely cared about how they did.
I still do this today, but with a much clearer process, improved work, and even more care and enthusiasm of how I can be supportive to my clients and their growth.
When you do great work, have integrity, and genuinely care about your clients you also build the most important element of relationships: trust.
My clients know they can trust my company, our work, and what we can do for them.
With clarity and intention this can be done faster, but this was my long journey to realizing what really matters.
Do great work + do what you say you are going to do + genuinely care about it
This is the recipe to doing what you love for a very long time!
It’s such a gift and when work is a fun – whoa, life is good!