Setting a goal is one thing, but making it happen is a totally different ballgame. One word: PLANNING. Want some advice on how to make it interactive and productive? I’m trying something new this year that I would highly recommend. I get together with a colleague once a month for a FULL DAY PLANNING SESSION. […]
Continue readingWhat marketing are you doing and why?
Marketing boils down to communicating your value directly to your audience. My audience enjoys physical activity (and so do I!) so I came up with a brilliant way [if you ask me] to provide exercise and a discussion of the what, why, how, etc. of all aspects of business and branding. A different way of marketing… sure, […]
Continue readingWho do you want to work with?
What’s the first thing we think about when establishing our target audience? Who could benefit from our products or services. But, have you ever stopped to think about the types of clients and customers that YOU want to interact with? Try this: Identify your very favorite client/customer and come up with a list of reasons […]
Continue readingWhy are you doing what you’re doing?
First establish the WHY, then establish the plan. Recognizing the intentions behind your projects will allow you to build out your next steps with clarity and confidence. And you may even find that you’re not doing what you want to be doing. Save yourself some time by asking why? I hope it inspires you […]
Continue readingLOGO + WEB DESIGN: ATTAINABLE WEALTH
Inga Chira is a Financial Advisor. Her goal is to ease the confusion and to bring simplicity into the financial lives of academics. – Love that. I imagine we all need a little bit of Inga in our lives.
Continue readingLOGO + WEB DESIGN: LYONS HANDCRAFTED WALLPAPER
Lyons Handcrafted Wallpaper is a family owned company here in San Diego. They make some of the most beautiful wallpaper you’ll ever see, and not only that, they put a lot of love into what they do.
Continue readingWEB DESIGN: LYLA RENAI
Lyla Renai is a high-end, well-fitting, and flattering clothing label, for the “confident, feminine, and always-alluring woman,” as the designer and owner Lyla Altevers describes her customer.
Continue readingTHE HOLE IN THE WALL
The new owners to a local San Diego bar came to me to get a new logo. They wanted it updated because they were renaming the bar, however they also wanted to keep some aspects of the old one.
Continue readingI’m a proud Swede & happy American!
As a Social Studies project in school my friend’s nephew needed to interview a foreigner living in the US. I was that foreigner. I thought it would be fun to share a little more about me and
Continue readingLooks matter – whether you want to admit to it or not.
I was asked yesterday if I could quickly whip up a logo for a new business. Sure I can, but do you really want me to? If you were going to give a presentation at the biggest event
Continue reading