Branch And Bloom

Branch & Bloom Financial Planning

About

Branch & Bloom came to KHD seeking a true thought partner. With a deeply personal and transformative story, this brand was rooted in lived experience. After navigating her own financial journey and experiencing a lack of support, she built a business centered on empowerment, particularly for women.

She found KHD through our work with another client and immediately aligned with our approach.

Challenge

The main challenge was helping her fully step into and share her story. While her experience was the foundation of her business, she initially hesitated to lead with it.

Additionally, she had strong opinions on design details, particularly color, even providing specific hex codes. The challenge was balancing her vision with strategic design decisions while ensuring the brand remained cohesive and elevated.

Outcome

The final brand feels elegant, refined, and deeply intentional. There is a sense of quiet confidence and sophistication throughout the design. Her story is now clearly woven into the brand, creating a strong emotional connection with her audience. The overall experience feels supportive, feminine, and grounded, perfectly aligning with her mission.

From the initial inspiration board to the final website, the project remained highly aligned. This was a true collaborative partnership, resulting in a brand that feels authentic, empowering, and complete.

Beehive Patient Advocates

Beehive Patient Advocates

About

Beehive came to us through a referral, bringing a mix of excitement and hesitation. As a new venture, she was navigating the early stages of building something meaningful but didn’t quite yet, have all the pieces figured out. What stood out immediately was her openness to guidance and her willingness to trust the process. She knew she needed more than just design, she needed clarity around her offers, specifically messaging and design, and overall business direction.

Challenge

The biggest challenge with Beehive was the lack of clarity around her offer. She came in with a lot of ideas, notes, and directions she could take, which created a sense of overwhelm and inconsistency. There was some back and forth in refining what she truly wanted to provide and how it should be presented. Our role became one of both designer and strategic guide. We needed to simplify, refine, and structure her ideas into something digestible and aligned. It wasn’t just about making things look good, it was about thinking through the business model and ensuring everything made sense from a client experience and positioning standpoint.

Outcome

The final result was a brand that feels clear, elevated, and deeply aligned with who she is. We created a clean and professional identity that still carries warmth, personality, and approachability. Her messaging became focused and intentional, with a clearly defined offer that feels both strategic and inviting. Visually, the navy and gold palette gives off trust, sophistication, and a high-end experience, which still showcasing her natural joy and going with the name.

Furthermore, her brand is positioned as organized, thoughtful, and strategic with a strong sense of clarity and confidence in how she presents her business now and in the future.

Purpose FP

Purpose FP

About

Purpose was a project that leaned into a worldview rather than a more traditional niche like an industry. Instead of focusing on a specific demographic or profession, this brand was built around shared beliefs and values. This created a unique opportunity to design a brand that connects on a deeper, more meaningful level.

Challenge

The primary challenge with Purpose was ensuring that the brand clearly reflected its foundational beliefs without becoming overly complex or unclear. A major focus was the logo, which needed to incorporate something biblical in a subtle yet intentional way. We worked through multiple versions to find the right balance, ensuring the symbolism was present but not overwhelming. Additionally, there was a large amount of copy to refine, requiring careful organization and clarity to ensure the messaging remained strong and digestible.

Outcome

The final brand is clean, sharp, and deeply aligned with the client’s values. The blue color palette naturally reinforces themes of trust, faith, and stability, while the overall design feels professional and welcoming. The website stands confidently in its beliefs, including meaningful elements like a proverb on the homepage. It clearly communicates who the brand serves, making it easy for the right audience to connect.

This project is one we often reference, as it demonstrates the power of building a brand around a worldview rather than a more traditional niche like industry. It is cohesive, authentic, and highly effective.

Helen Stearns

Helen Stearns

About

Helen Stearns came to KHD as a startup with a unique and creative approach to her services. Initially, she considered taking our course, but quickly realized she needed more hands-on support to bring her vision to life. Her brand is something that brought a lot of excitement because she works with women, and being a woman owned company this was close to our hearts.

Challenge

Helen’s project came with a lot of moving pieces. As both a client and a friend, the discovery phase revealed just how much she was trying to navigate at once. She had many ideas, opinions, and directions, which led to moments of overwhelm. This was the point she realized she needed our help and someone to hold her hand through a giant leap.

A key challenge was refining her vision into something cohesive while still honoring her personality. The color palette required multiple iterations, as she had strong preferences that needed to be balanced with strategic design decisions. Additionally, her logo typography required extra attention to ensure it felt both personal and professional.

The overall goal was to strike a balance between her energy and creativity while maintaining a sense of structure and credibility.

Outcome

The final brand captures a beautiful balance of personality and professionalism. Her identity feels warm, feminine, and inviting while still grounded and polished. Helen’s natural energy, bubbliness, and enthusiasm are present throughout the brand, but paired with calming and intentional design elements that align with her audience of women. The result is a brand that feels approachable, trustworthy, and distinctly her.

Beyond the design, Helen has fully stepped into her business. She is actively running webinars, hosting workshops, and confidently sharing her work. She has embraced the brand and is consistently showing up, making her one of the most active and engaged clients post-launch, which we are loving!

Allme Health

Allme Health

About

Allme was an expansive and deeply collaborative project that required full-scope brand and business development. The clients came in with big ideas, strong passion, and a desire to create meaningful impact, but without a clearly defined structure or finalized direction.

They leaned heavily into KHD for guidance, not just in design, but in shaping their entire business model.

Challenge

The biggest challenge with Allme was that everything needed to be built from the ground up. This included defining their name, offer, structuring memberships, exploring product ideas, and shaping their long-term vision. There were multiple pivots throughout the project, with key decisions being made late in the process. The scale of the website with products added another layer of complexity, requiring careful planning to ensure nothing was missed.

Additionally, translating their expertise, especially within the medical space, into accessible and marketable messaging required thoughtful strategy.

Outcome

The final result is a brand that feels inclusive, approachable, and thoughtfully designed. Despite working within a heavier subject matter, the brand maintains a light, welcoming, and down-to-earth feel. The color palette and design choices strike a balance between fun and elegance, reflecting the clients’ personalities as big thinkers and visionaries. The overall experience is simple, clear, and inviting, allowing their audience to feel supported and understood. This project is a strong example of what can happen when big ideas are paired with clear strategy and intentional execution.

Refresh Wealth

Refresh Wealth

About

Chris came to KHD with a plan for his financial firm. He had a general vision for how he wanted his website to look, and a witty name for his business. Refresh Wealth started because his clients had told him how refreshed they felt about their finances after speaking to him. This alone already had our brains working overtime on just how to visually communicate this to anyone who landed on his website. Chris wrote his own copy for his website and utilized our copy assist service for the finalization of his messaging. We provided a visual identity, website design and development and brand development.

Challenge

The very small challenge with Refresh Wealth came with our brains immediately diving into summery, zesty visuals of freshness, that didn’t completely vibe with Chris. Another challenge was the domain not being available for a heavy portion of our work together. Chris envisioned serving families in tech, that were busy living their lives and didn’t want the strain and stress of worrying about their finances. He wanted his visual identity and website to easily communicate this.

Outcome

Despite going down a different path to refreshment, once we were aligned the rest of the project with Chris was as easy as Sunday morning. He loved our options for different pieces of his branding and came through with a lot of high quality copy for his website. Once we had the branding laid out, the website came together simply and beautifully. We enjoyed how quickly Chris would come back to us with his edits and his vision for making a difference in the lives of families everywhere.

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Parkview Wealth Advisors

Parkview Wealth Advisors

About

Parkview Wealth Advisors came to us for a rebrand and complete update to their branding and website. They wanted an online presence and visual identity that corresponded with their concierge financial firm based in Irvine, California. Their desire was to toe the line of luxury and awe-inspiring serenity of a national park like Yosemite.

Challenge

Haddy and Micheal approached KHD with inspiration from the great outdoors but they still wanted to stay sophisticated. Their previous logo was based on national parks and they were not ready to give that up but knew they wanted it to be modernized. The true challenge for Parkview Wealth Advisors arose from an inspiring image Haddy owned in a metal print from an artist. They wanted to utilize it on the site but having the permissions was something we had to be sure to cover. Photos ended up being the most challenging part for this very collaborative project.

Outcome

KHD met the challenges from photos for this project head on. Working hard to attempt to find a similar photo as the one Haddy has hung in his office. Additionally, we worked heavily on photoshopping photos to make sure we had exactly the visual image we wanted to project from Parkview Wealth. Everything else with the project flowed ultra-smoothly and completely collaborative. We were able to create a visual identity and website that showcased their love of the beautiful outdoors while still highlighting their focused, luxury financial services.

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Beach Club Brewing

Beach Club Brewing

About

Beach Club Brewing was a fun opportunity for us to flex our creativity on a physical product. We partnered up with Beach Club to work on some extensive design, both in the digital realm and in terms of product packaging. We worked with Beach Club on website design, covering tone of voice and messaging as well as providing some merchandise design and product mockups.

Challenge

With Beach Club the challenge began as a brand new startup for a product business. They had the concept of high quality seltzers and approached us for website creation during the middle of their product testing and product packaging process. Their biggest pitfall they saw for themselves was as a beverage company they didn’t have the marketing budgets other companies had at their disposal. So, Beach Club wanted to make sure they had a strong online presence to make up for that. Another challenge that came with Beach Club Brewing was planning a website that could market and make their product available, while staying in line with commerce and interstate trade laws revolving around alcoholic beverages.

Outcome

Our first thoughts when beginning the project for Beach Club Brewing was that it was very clear what everything should look like. The guidance being that it needed to be relatable, vibrant and youthful. After reviewing competitors’ websites, and talking with Shauna we came to the conclusion that we wanted to make sure that we pushed the quality of drinks that Beach Club produced, and that they allowed you to have fun without being reckless. We also became aware of the need for age verification pop-ups and a clear plan on how they would get beverages to folks without the distribution budgets of a major company. It was immensely fun for us to create merchandise for Beach Club to sell, as well as give them some pointers for their social media marketing planning.

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Soul Connect

Soul Connect

About

Soul Connect was a part of a 4 project group KHD completed, however this brand was very different from its partners. Soul Connect is taking something that isn’t going away (the digital world) and bringing connection back into it. They are a brand and business that has created an app to allow humans to connect with not only themselves but like-minded individuals. They approached us at KHD for a visual identity, collateral pieces, tone of voice + messaging as well as website design and development.

Challenge

The challenge with Soul Connect arose with making sure we were communicating about a brand that is innovative while still toeing the line of soulful, hippie connection. We wanted to make sure that the website showcased the technological and foreword thinking advancement while also showing how important it is to be empowered and deep thinking. Another challenge was that at the completion of the project the app wasn’t ready and the brand actually needed crowdfunding in order to make it the vision they dreamed of.

Outcome

We approached the challenge of Soul Connects communication by making sure we included a modern feel to fonts, while still pulling into artful pieces like stars and moons to make sure we communicated the message and values of the brand clearly. We also aimed for more bold colorways, to make sure we weren’t getting lost in too much naturalization and losing the innovation of the brand. When it came to the app not being completed, we made sure to include a page about Crowdfunding and how important it was for this business. This project was awesome because of the courage of Soul Connect to do things a bit differently and to change the lives of people everywhere.

"Karin and her team have helped me brand and launch several startups through almost a decade!

The care and attention they take to connect personally and professionally to effectively design and build the heart, voice, and aesthetics of all our initiatives truly sets them apart. Even through all of the ups and downs, supporting us through the most difficult of times, they have been more than a partner in helping us through the years.”

-JONATHAN PARNELL

BA Soccer Academy

BA Soccer Academy Round logo

Ba Soccer Academy

About

BA Soccer Academy was an in-depth project that went beyond our usual scope but it was close to our hearts. This project was exciting because of the nature of the brand. KHD was challenged to design a brand that complimented Georges BA’s vision of training young soccer players that want to follow in his footsteps. We covered all the bases and more for BA whether it be website design, merchandise design, a van wrap, tone of voice or visual identity.

Challenge

The challenge with BA Soccer came with essentially being a service business but needing to have a site that was very e-commerce focused. This provided a further challenge in making sure that the sales points of the site were clean and orderly. Additionally, we had to make sure that we communicated the different tiers of the offerings from BA, and the quality and value of these offers from him. BA wanted a design that showcased his expertise from playing professional soccer while still being approachable for younger and newer soccer players. He wanted his values of fun, passion, and having a positive attitude to shine through all points of his brand.

Outcome

BA’s inspiration photos and workbook painted a great starting picture for our designer and copywriter. He was clear on who he wanted to serve and how. Once we had the basic visuals figured out we were able to truly play. We approached the website with a plan to make a cohesive and thought-out design that wouldn’t cause the viewer to feel overwhelmed. We were even able to use older pictures for merchandise photos of Georges and his son, making the site more special. A few months after finishing the BASA project, he approached us to design a van wrap. This was a newer experience for us, and we enjoyed it so much! We are happy to say that the BA Soccer project came out beautifully!

"Working with KHD has been an awesome experience from start to finish.

They really took the time to understand our goals and delivered a brand and website that exceeded expectations. The communication was clear, the design was clean and fresh, and we saw real results—more traffic, more leads, and better engagement overall. What stood out most was their attention to detail, their care and how easy they were to work with. If you’re looking for a marketing agency that knows their stuff and actually cares about your success, I highly recommend Karin. Love to work with her team.”
-Georges BA