Before you can figure out how to reach your ideal audience, first figure out what they like to do and where they spend their time (whether online or in person).
By paying closer attention to the interests of your clients, you can put your time and energy towards outreach and marketing that’s more effective at reaching them. And hey, it might end up being more fun and cost effective for you.
So instead of focusing on what everyone else is doing, figure out where your audience likes to be and head over there! Communicate with them in a way that’s most natural and enjoyable for you, and your love of the work will shine through.