What’s in a Name? Tips and Tricks for Naming Your Business

What’s in a Name? Tips and Tricks for Naming Your Business

Starting a new business is exciting! One of the first big decisions you’ll face is choosing a name. Your business name is more than just a label; it’s the foundation of your brand identity. It is something that you are going to connect with on a legal level as well as something that will embed itself as who you and your brand are. So, how do you pick a business name that’s memorable, unique, and aligns with your brand? Here are some essential tips and tricks for choosing the right name for your business.

Why Your Business Name Matters

Before we jump into how to pick a business name, let’s talk about why it’s good to have a good one. Your business name is the first impression customers will have. It’s on your business cards, your website, your lips and all your marketing materials. A great name can make your business stand out and be easily remembered, while a poor choice can lead to confusion or, worse, make your business forgettable.


What to Consider When Choosing a Company Name

Reflect Your Brand Identity: Your business name should reflect what your brand stands for. Are you a modern tech company, a cozy coffee shop, or a creative design studio? The name should give potential customers a hint about what to expect. 

Keep It Simple and Memorable: In the age of information overload, a simple, memorable name is golden. Think of iconic brands like Apple, Nike, or Google. These names are easy to spell, pronounce, and recall. Avoid complicated words or phrases that people might struggle with.

Consider the Future: When deciding on a company name, think long-term. You don’t want to choose a name that limits your growth. For example, “Joe’s Web Design” might be too narrow if you plan to expand into other areas of digital marketing or technology services in the future.

Check Availability: Once you’ve brainstormed a list of potential names, it’s time to do some research. Check if the name is available as a domain for your website and on social media platforms. Also, ensure it’s not already trademarked by another company or taken by anyone in your industry or nationally. This step is crucial to avoid legal issues down the line.


Business Naming Tips: Brainstorming Techniques

1. Use a Thesaurus and Word Association: Start with a few keywords related to your business and plug them into a thesaurus. This can help you find synonyms or related words that might make a great business name. Word association exercises can also spark creative ideas. Write down a word and then jot down all the words that come to mind when you think about it.

2. Combine Words: Sometimes the perfect name comes from combining two or more words. Think of names like Facebook (face + book) or Snapchat (snap + chat). Combining words can create a unique and catchy name for your business.

3. Use Online Business Name Generators: There are several online tools designed to help you find a good name for your business. Websites like Namelix, Shopify’s Business Name Generator, and Oberlo can generate ideas based on your input.


How to Choose a Brand Name: Testing Your Ideas

Once you have a list of potential names, it’s time to test them out. Here are a few ways to see which one stands out:

1. Get Feedback: Share your list with select friends/family that you know will be honest with you or potential customers and ask for their opinions. Sometimes an outside perspective can highlight a potential issue or reveal a name’s hidden brilliance.

2. Visualize It: Design a mock logo or business card with each name. Seeing the name in a visual format can help you determine how it looks and feels. Does it fit well with the design? Is it easy to read?

3. Say It Out Loud: Say the name out loud several times. Does it roll off the tongue easily? Is it something you can imagine saying repeatedly? The way a name sounds can be just as important as how it looks.

4. Easy To Spell: Is it easy enough to spell? Do people understand it? You want it to be simple enough for a child. 


Choosing the Right Name for Your Business: An Exercise

Here’s a fun exercise to help you decide on a company name. Grab a piece of paper or open a new document on your computer, and follow these steps:

  1. Brainstorm Keywords: Write down 10-20 keywords related to your business. Think about what you do, your values, and your industry.
  2. Expand Your List: For each keyword, write down synonyms, related words, and phrases. Use a thesaurus if needed.
  3. Combine and Play: Mix and match these words to create unique combinations. Don’t be afraid to get creative!
  4. Shortlist: Choose your top 5-10 names from the combinations you’ve created.
  5. Research: Check the availability of these names as domain names and on social media. Also, perform a trademark search to ensure they’re not already in use.
  6. Feedback Loop: Share your shortlist with trusted friends, family, or colleagues and gather their feedback.
  7. Visual Test: Create simple logos or business cards with each name and see how they look.
  8. Say It Out Loud: Read each name out loud multiple times to see how it sounds.

By the end of this exercise, you should have a clear idea of which name stands out the most and fits your brand perfectly.


Choosing a business name is a significant step in establishing your brand. It requires creativity, research, and a bit of intuition. Remember, the right name will resonate with your target audience, reflect your brand’s identity, and stand the test of time. Use these business naming tips and interactive exercises to find a name that truly represents your vision and sets you up for success.

Happy Naming!

Feeling Fresh! How to Make Your Website Look Updated + Clean

Don't let your website turn away potential clients due to being dated and tired. Attract the right people with a fresh, updated and clean website.

We’ve all clicked onto a website that was out-dated. You wonder if the business is still around, and then the little inkling of “maybe my computer is getting a virus just by spending a tiny bit of time here,” clicks in. Yep. An outdated website can deter potential clients, negatively impact your brand, and decrease your search engine rankings. Plain and simple, you don’t want it and if you are needing some help then this is the place to find some practical tips to refresh your website and ensure it radiates freshness and relevance.

What Makes a Website Look Out of Date?

Out of Date Website Design: A website design that hasn’t been updated in several years can quickly start to look stale. The main signs are outdated graphic elements (think minecraft),  overly complex menus, and cluttered layouts. Worse yet is that these designs fail to function efficiently on modern devices like smartphones and tablets, leading to a frustrating user experience.

Outdated Content: Content that is no longer relevant or hasn’t been updated in a long time can make your site feel abandoned. This includes blog posts with old data, “latest news” sections that aren’t current, and promotional material for past events.

Non-Responsive: A sure sign of a website that is losing you business is one that isn’t responsive at all. Yes, those still exist. They don’t adjust for mobile, glitch, take forever to load or simply do not. 

Outdated Website Examples: Some telltale examples of outdated websites include those using Flash animation, which is no longer supported by most web browsers, or sites with low-resolution images that look poor on today’s high-definition screens.

By identifying these elements, you can take the first step towards revamping your site. Now, let’s dive into how to fix an out-of-date website and breathe new life into it.


How to Fix an Out of Date Website

A Present Day Outlook: Embrace simplicity and functionality in your redesign. Modern websites prioritize a clean layout, intuitive navigation, and responsive design that adjusts seamlessly across all devices. Consider hiring a professional designer who specializes in fresh website design to ensure your site is both beautiful and practical.

Update Copyright Date: An often-overlooked detail is the copyright date in the website footer. Updating this annually or using a script to automatically keep it current can help make your site appear more up-to-date.

Post New Content: Regularly posting new content is key to keeping your website fresh. This could be blog articles, case studies, or updates about your services and products. New content not only keeps your audience engaged but also helps improve your SEO rankings.

Refresh Existing Content: Take a look at your existing content and identify pieces that are outdated or no longer reflect your brand accurately. Think of it with a very intuitive mindset, perhaps even by investing in our Brand Audit, or by following our tips to conduct your own. Updating your dated articles, replacing old images with newer higher quality versions, and ensuring that all information is current can significantly enhance the appeal of your site.

While, Y2K is the on trend fashion moment, it isn’t for your digital presence. Your old website doesn’t have to slowly disappear, you can transform it into a vibrant, engaging, and professional online presence that attracts and retains your people. Remember, your website is often the first impression potential clients have of your business, so make it count by keeping it fresh and up-to-date.

Keeping in Touch: Your Email Newsletter

Keeping in Touch: Your Email Newsletter

Your email subscribers are the one list of followers you have that isn’t reliant on algorithms or changing trends. You can ultimately be yourself and stay in touch with your people, as often as you’d like. One good way to do so is a consistent newsletter. Crafting an engaging email newsletter requires careful planning and creativity, and because that can sometimes be overwhelming, I have created this guide that will walk you through the process of creating a compelling newsletter, including how to structure different sections, choose an enticing subject line, and write a personal piece to your subscribers.

Structuring Different Sections of Your Newsletter

A well-structured newsletter is essential for keeping your readers engaged. Here are some key sections to consider:


The header is the first thing your readers will see. It typically includes your logo, the name of the newsletter, maybe a date. A clean and visually appealing header sets the tone for the rest of the email. This should be cohesive to your entire branding and truly extend that your newsletter is just a piece of your business. 


The introduction should be a brief, warm welcome to your readers. This section sets the stage for the content to come. I have seen where some is a general overview of the weekly events and happenings, to mine which is thoughtful in nature. 

Featured Content

This is the main section of your newsletter. It can include blog posts, articles, news updates, or any other valuable content you want to share with your readers. This is one space where you should have a defined plan for your content. You can regularly share blogs or podcasts, perhaps a recent read you’ve enjoyed, a quote or even a product you love. 

Tips and Tricks

Provide your readers with practical tips and tricks related to your niche. Add value to the real-estate you take up in their inbox. To get the open rates you want to see, you have to provide your readers with an enticing reason to open the email. 


Personalization helps to humanize your brand. Share a story, an experience, or a behind-the-scenes look at your business. This will help build a connection with your audience and makes sure that people see the person or people behind your business. 

Call to Action (CTA)

Every newsletter should have a clear call to action. Whether it’s encouraging readers to visit your website, check out a new product, or follow you on social media, make sure your CTA stands out. I like to use the PS section or the introduction section to call people to take action on either checking out a brand audit or my new course coming soon. 


The footer typically includes contact information, social media links, and an unsubscribe option. It’s important to make it easy for readers to manage their subscription preferences.


Choosing Your Subject Line

The subject line is arguably the most important part of your newsletter. It’s the first thing your subscribers see, and it determines whether they will open your email. Here are some tips for crafting an effective subject line:

Keep It Short and Sweet

A subject line should be concise and to the point. Aim for 5-7 words or 40-50 characters. This ensures that your subject line is fully visible on most email clients and mobile devices.

Apply It To The Content

Make sure it is applying to the content on the inside, you want something with a hook that will grab attention but it needs to apply to what’s inside. It will be very disappointing to anyone who expects one thing and gets another. 

Personalize It

Personalizing your subject line with the recipient’s name or other relevant information can make your email feel more tailored and engaging. For example, “John, Check Out Our Latest Updates” feels more personal than a generic subject line.

Use Action-Oriented Language

Action-oriented language encourages readers to take a specific action. Words like “Discover,” “Explore,” “Learn,” or “Get” can make your subject line more compelling.

A/B Test Different Subject Lines

A/B testing allows you to experiment with different subject lines to see which one performs better. Test variations to learn what resonates most with your audience.


Imbibing Personality for Subscribers

Adding a personal touch to your newsletter helps to build a stronger connection with your readers. Here are some tips for writing a compelling personal newsletter:

Be Authentic

Authenticity is key when writing a personal piece. Share your genuine thoughts, feelings, and experiences. Your readers will appreciate your honesty and transparency.

Tell a Story

Stories are a powerful way to engage your audience. Share a personal story that is relevant to your newsletter’s theme or your business. It could be an anecdote about a recent event, a challenge you’ve overcome, or a milestone you’ve achieved.

Keep It Relevant

While personal pieces are about sharing your own experiences, make sure they are still relevant to your readers. Relate your story to your audience’s interests or the content of your newsletter.

Use a Conversational Tone

Write as if you are speaking directly to your reader. A conversational tone makes your writing more relatable and engaging. Avoid overly formal language and jargon. You can even use a technique of writing to someone you know, (friend, mother, yourself) to truly hit home. 

Include Visuals

Adding images or videos can enhance your personal piece. Visuals can help illustrate your story and make your newsletter more visually appealing, plus a picture is worth a thousand words. 

End with a Question or Prompt

Encourage interaction by ending your personal piece with a question or prompt. Ask your readers to share their own experiences or thoughts on the topic. This can help foster a sense of community and engagement.


Your newsletter should be something your subscribers look forward to, however often you want to send it. By structuring your newsletter with different sections, crafting an enticing subject line, and adding a personal touch, you can create an engaging and effective communication tool. Remember to keep your audience in mind, keep it consistent and don’t be afraid to experiment and iterate on your approach. With these tips, you’ll be well on your way to creating a newsletter that your subscribers look forward to reading.