As a small business owner in San Diego, it is my pleasure to highlight a company that embodies the lifestyle of San Diego in their brand. As a premium performance apparel company located in the quintessential surf town of Encinitas, California, Vuori’s integration of fitness, surf, sport, and art is evident throughout their entire brand, product, and purpose.
Oooh, I’m not sure it can get much better than that!
Well, they get me. Anyone who knows me, knows I am an active person, not only one who loves being outside getting my heart rate up, but one who truly believes movement is essential for business and life, allowing creative flow and overall health.
*For you who have been asking, the Make a Move business talking workout group will soon be back up and running – pun sort of intended ;)*
One reason I picked San Diego to call home is because you can almost always be outside moving, giving me a daily feeling of happiness.
This leads me to why I was initially drawn to Vuori. Their Investment in Happiness is the foundation of their brand, a guarantee that they are more than a nice product and positive customer experience.
Although those are important, Vuori’s “Investment in Happiness” goes much deeper, it is the philosophy in which the company was built on – how they do business, how they care for their team, community, nature, and most importantly, one another.
At Vuori, their guiding principles are simple and genuine:
“We aim to make great products, be in great relationships, and live extraordinary lives”
That is a lifestyle I can get behind!
As if their Coastal California mentality is not making enough of a positive impact on their community, Vuori makes a greater impact on the world through their use of ethical manufacturing, focus on sustainability, and emphasis on community.
Vuori has set up their own Code of Conduct, a commitment to ensure fair treatment of labor, enforcing safe and healthy working conditions and strict environmental factors. To support and encourage safe and healthy working conditions for factory workers, Vuori requires the signature of this Code of Conduct from all their suppliers. Not only are they promoting ethical manufacturing, but they are ensuring their product process is one they can be proud of.
In addition to ethical manufacturing, sustainability is a primary foundation of Vuori’s business with a mission to create quality products for the pursuit of a happy life, one which empowers deeper connections with fitness, nature, creativity, and community. Keeping their Coastal California influences at the forefront, Vuori’s approach to sustainability focuses on the materials they use, reduction of waste, offsetting 100% of their carbon footprint, social responsibility, and finally, community leadership.
Community is important to me, just as it is important to Vuori. They describe Encinitas as their “background and playground for active living”, serving as a direct influence for the brand as they focus on deepening relationships with their staff, partners, and the communities they operate in. Rather than being a company that does not interact with their customers and community, Vuori “aims to bring together people from all walks of life to create and share positive, meaningful experiences.”
Then of course, they are looking the part too. In my book, you can’t just have function, you must have both form and function. Visiting their site is like a walk on the beach, it is refreshingly airy and natural. It’s like I just want to take in a deep breath in…and let it all out…!
The colors they have picked not only for their products, but their photoshoot locations are on point. The clean, modern, and airy feel gives exactly the experience they want to portray.
Environmentally friendly, a focus on community, and investment in happiness - they nailed if you ask me.
I love when I see companies like this, those who do business and care like this. It excites me!