You have questions, I have answers. Let’s talk branding.

I remember my university web developer professor once told me he never told folks what he did for a living when he was introduced to new people.

Instead of telling them he was a web developer, he told them he was an insurance broker. Why would he do that? Less questions that way.

Back then I did not really get it, but now I know what he meant in regards to the endless questioning. However, I still don’t understand his approach, but we are all wired differently.

I am the opposite of my professor.

When people reach out to me with questions, it lights me up.

Whether it’s design, business, or how to simplify, optimize, and organize things (I also get quite a bit of sporty topics because of my athletic background or how to fix things – yeah, I am a proud handywoman!), to me, that simply means I get to make a greater impact.

I especially love it when somebody asks in a middle of a dinner party, “Do you mind if I ask you some branding questions?”. Heck yeah!! You are speaking my love language. How much time do you have? 😉

I also appreciate people who are looking to learn and grow – those are my kind of people!

If you are ever curious about anything, always ask.

Even if it is to somebody who you think won’t answer, the worst response you’ll get is a “no”, but on the flip side you might learn some goodness and dive into an interesting conversation.

So obviously I hope you realize you can always ask me questions. I once received a less than perfect review because my client did not know he could ask me questions after our project was done. This experience may have led me to being overly clear with clients now, but if you confuse, you lose. One of my company values is:

Curiosity – to continue to learn. To not judge but to listen.

If you are curious to learn what my other company values are and what we stand for, you can check them out here.

If you just started your business and want a bit more help, then just ask the question!

If you want more support, we have a fabulous service that you really should take advantage of, where I look through your whole site, give you feedback on design, site structure, your offers, how and where to begin with SEO, how to present yourself, and more. The best part of it is that you will get actionable steps that I will check up on. Yep, I know taking action is the hardest of it all. Ideas are basically s*@t unless you make a move.

So, if you are somewhere in between I-just-started-my-business-and-my-friend-built-my-website and I’m-ready-to-pay-to-have-a-professional-just-take-care-of-this-for-me, this is the perfect stepping-stone, a clear path to the later.

I am not an insurance broker. I am proudly and loudly a brand designer and brand strategist, here to support you make a greater impact on the world.

Let’s go.

Hint: Most often your ideal client is very much like you.

Are You Charging Like You’re Selling Last Years Model?

I have noticed something that affects us all, regardless of where you are at in your business-building career or which field you are in.

I have experience working with a wide range of professionals, specifically within the financially industry.

One struggle has remained constant among all individuals: Charging what you are worth.

Yep, it really does not matter where you are on your business journey or what field you work in.

It takes courage to believe in yourself and your vision.  And it seems that if you are in the professional field the world assumes you are born with courage….and that is not always the case.

I also know that from going through the struggle of charging my worth. In order to grow, you must constantly challenge your way of thinking on just about everything, including correctly interpreting your worth as a price tag.

I frequently look at how businesses charge for their services because it is directly related to connecting your brand to your target audience.

Are you running (or have a desire to run) a small business with less clients who get a top-notch expertise with one of kind white glove royal treatment? Or do you run (or hope to run) a business where you have less touch points, a higher number of clients, and an automated process with immense value delivered?

Either way, I know you have a unique perspective on how you do business, and you do business right, meaning you give way more than what is expected from you.

So to you I say: It is okay to charge for it!

Heck, it is not just okay, you should charge for it.

Here is why…

The thing is, when you get compensated for the value you give, you get inspired and excited to give even more. Then your clients gets thrilled of the value they recived and before you know it, you start looking at how you can optimize and provide even more. That is what happens when you get some breathing room, or in this case a financial boost, you create space to make a greater impact.

I have had many clients share their visions with me, what they want to do and how they do business, which has resulted in me encouraging them to increase their price.

Like clockwork, a few months later I get a call from the same client, as they do a happy dance on the other side of the phone, because they finally got the courage to increase their pricing and they are continuing to book out despite their increase in fees.

Great value = Charge for it = Happy dance. 

(In short, basically all I am saying is – let’s dance more!! ;))

Ok hold up, when do you know it is time to increase?  Because of course you need to be in the right place for it too.  This might sound a bit fluffy, but you will feel it. If you have just even begun playing with idea of increasing your prices, do it. You have already waited too long.

If you just started your business or changed it up in one way or another and it feels like things are coming at you from all different directions, you may be feeling like you can hardly see the light. You feel overwhelmed and not sure how to make it work. This is a sign that it is rather time to simplify your work/process.  Rinse and repeat what you are offering, so it starts flow more easily. After going through that for some time, it will starts to flow better. For example, you will probably even feel like those sells calls actually seem kind of fun and don’t need a lot of prep.  Then we are back to that feeling I was talking about above, where you feel more confidence in your offerings, and it’s time to charge more.

I know, you immediately think, “If I charge more, am I going to lose clients?” The truth is, you might lose the ones you have out-grown. 

In the end, you will gain more of the ones you want to work with, the ones who value your worth. 

Yep, that is how it works.

Have you thought about changing how you charge for your services? Maybe?

Hit reply and let me know what you are working on.

I am here to support you in your dance.