Procrastination is overwhelming. Here’s how I overcome it.

It's no secret, procrastination is overwhelming.

As I write this, it’s my dad’s birthday (Happy Birthday Dad!!). Because of his big day, I, of course, called him and sang. He smiled on the other side and told me while giggling that I was the first to sing for him. In all honesty, he probably meant that I was the first to sing for him that horribly… yeah, I can’t brag about my pipes really, but oh well, done is better than perfect!

Which brings me to procrastination and to do things even if it feels uncomfortable or not being ready for it. My dad has always encouraged me to take action (so it’s basically his own dang fault he got a horrible birthday song in his ear ;)!

I believe taking action is one of the biggest challenges we have as business owners. It’s so much easier to fill the day with organizing things, fiddling with designs on an IG post vs. doing the work that really matters.

Slight backstory, I’m one of those lucky lucky people who happen to have a father who is also my business (and life) mentor. He has run his own businesses, worked for huge corporations as well as small ones, has a brilliant mind and a big heart, and he has been my greatest influence on how I run and do business.

The number one thing that he would say when I call and ask if I should do this or that…is: Gor De, with his sweet slightly countryside accent.

Gor De, is Swedish for “Do it“ or “Just take action“.

It’s such an easy concept but sometimes, oh so difficult to execute.

He has always encouraged me to try and see how it goes. You can’t do more than mess up.

Procrastination only happens if you are not clear on what you should do or if it’s something that is uncomfortable to do.

So, this whole procrastination thing is really a change in mind set.

Here are some ideas to train yourself to “Gor De”, or “do it anyway”, when you feel like you would rather be in your comfy socks, wrapped up in a soft blanket in front of the bustling fire
  • Have a sticky note on your computer or your bathroom mirror with a reminder of taking action, of doing it anyway. Or a sign, like me, with my dad’s saying on my office wall.
  • Be clear on where you want to go and why. Having clarity feels so good and makes doing uncomfortable things quite a bit easier.
  • Schedule your stuff! Set aside a day, some hours to do what you need to do. Don’t just put it on your to do list, actually put it on your schedule and block out the time. More importantly, when somebody asks if you are available at that time to do something different, the answer is no. Whoa, for me that’s a tricky one. Because “it’s just my own stuff” but it is so important to take care of your own stuff.
  • I like to see change visually…might you be one of those too? For example, I have listed how many articles/videos I want to do this year. When one is done, I make a mark on my paper calendar, so I can see I’m one step closer to completion.
  • Because of my athletic background, I might be slightly competitive, so I like to turn most things into a sport or game. For example, last time it took me two hours to write x, next time, maybe I can do it in 1.75hrs instead…! Keeping track of time, amount, or anything tangible to see improvement makes doing tough things more fun!
  • Do it with a friend! Monthly Marketing day, work out, schedule social media posts. When you meet up with somebody you have one more person to keep you accountable. If you are anything like me you might enjoy team working a tad bit more!

The biggest thing is integrity, the only true cure to procrastination.

If you say you are going to do something, do it. Whether it’s for you, a client, or somebody else, you can practice that every day. Start with the little things like making the decision to making your bed every morning, showing up on time, to only doing phone calls on Tuesday etc. and stick to those decisions!

And as my dad would say, if you mess up, just do better tomorrow.

I hope this inspires you to find some ideas to take action or just Gor De, comfortably or not.  Small steps, in the right direction, is all you need.

Business Highlight: Holden & Kelly Law Group

I am proud to introduce KHD’s fourth business highlight, and second featured client, a business that deserves recognition for the innovative, kind approach they are taking on the law industry.

Holden & Kelly Law Group, PLLC, also known as HK Law, is led by a powerful male and female duo, Christian and Mari, whose vision began in their law school library. They prioritize their clients, supporting them in reaching their goals while bringing positive change into the world.

In addition to being a powerful, kind duo, I am proud to call this admirable business a client. As I mentioned in my first Monthly Business Highlight, it is always an honor to highlight clients who I have gotten to know professionally, which often leads to personally, while admiring the way they interact and do business.

What drew me to highlighting HK Law is the incredible contrast between their team and what most envision the typical lawyer to be like.

As one who values clear, honest communication, I was immediately captivated by the way they engage and deliver their insight with clients. Rather than making clients feel intimidated by the overwhelmingly complicated law terms that come with the job, they do an incredible job of sharing their warmth in anything they do, making me feel like I am being wrapped in cotton candy!

One small thing that caught my eye is how Mari signs her emails with gratitude, literally. The goodness is in the details.

This is something I appreciate, as I believe an individual’s choice of words says a lot about their brand, business, and who they are as a person.

As a professional, you have the choice of how you interact with your clients, one I believe HK Law does authentically with professionalism and kindness.

When working with Holden & Kelly Law Group, together we created a beautiful and well thought out brand, one that was created on the foundation of symbolism.

Christian shared his fascination with recurring symbols and patterns, specifically the constellations in the night sky. He is a self-proclaimed symbols guy, and believes that “a well designed symbol has the ability to communicate in ways that words are not capable”.

I took their perspectives and global vision into consideration when creating their icon. With the use of communication via hidden messages, such as “HK” uniquely intertwined within the constellation, I incorporated another important element of symbolism, a cube. Together we were able to create an icon that has become the recognizable symbol of their business

Like their icon, they were focused on emphasizing their traditional and non-traditional services, while directing their approach on uniquely tailoring their work to their clients.

This approach resonated with me as I tailor my approach specifically to each client, from organization of a client’s website to the details of their icon. I, like Christian and Mari, are committed to each client’s values as well as creating a greater impact on our global society.

If you are an individual like myself who values working with genuine, vision-centered individuals, those who understand the value in turning the unexpected into unforeseen potential, then Christian and Mari are your people. While they may not be your typical cut and dry lawyer, they will provide you with an experience unlike any other, a duo you will forever be grateful to have worked with.

Gratitude to have worked with you, Christian and Mari!

I hope this inspires you to use kindness in your business!

You have questions, I have answers. Let’s talk branding.

I remember my university web developer professor once told me he never told folks what he did for a living when he was introduced to new people.

Instead of telling them he was a web developer, he told them he was an insurance broker. Why would he do that? Less questions that way.

Back then I did not really get it, but now I know what he meant in regards to the endless questioning. However, I still don’t understand his approach, but we are all wired differently.

I am the opposite of my professor.

When people reach out to me with questions, it lights me up.

Whether it’s design, business, or how to simplify, optimize, and organize things (I also get quite a bit of sporty topics because of my athletic background or how to fix things – yeah, I am a proud handywoman!), to me, that simply means I get to make a greater impact.

I especially love it when somebody asks in a middle of a dinner party, “Do you mind if I ask you some branding questions?”. Heck yeah!! You are speaking my love language. How much time do you have? 😉

I also appreciate people who are looking to learn and grow – those are my kind of people!

If you are ever curious about anything, always ask.

Even if it is to somebody who you think won’t answer, the worst response you’ll get is a “no”, but on the flip side you might learn some goodness and dive into an interesting conversation.

So obviously I hope you realize you can always ask me questions. I once received a less than perfect review because my client did not know he could ask me questions after our project was done. This experience may have led me to being overly clear with clients now, but if you confuse, you lose. One of my company values is:

Curiosity – to continue to learn. To not judge but to listen.

If you are curious to learn what my other company values are and what we stand for, you can check them out here.

If you just started your business and want a bit more help, then just ask the question!

If you want more support, we have a fabulous service that you really should take advantage of, where I look through your whole site, give you feedback on design, site structure, your offers, how and where to begin with SEO, how to present yourself, and more. The best part of it is that you will get actionable steps that I will check up on. Yep, I know taking action is the hardest of it all. Ideas are basically s*@t unless you make a move.

So, if you are somewhere in between I-just-started-my-business-and-my-friend-built-my-website and I’m-ready-to-pay-to-have-a-professional-just-take-care-of-this-for-me, this is the perfect stepping-stone, a clear path to the later.

I am not an insurance broker. I am proudly and loudly a brand designer and brand strategist, here to support you make a greater impact on the world.

Let’s go.

Hint: Most often your ideal client is very much like you.

Are You Charging Like You’re Selling Last Years Model?

I have noticed something that affects us all, regardless of where you are at in your business-building career or which field you are in.

I have experience working with a wide range of professionals, specifically within the financially industry.

One struggle has remained constant among all individuals: Charging what you are worth.

Yep, it really does not matter where you are on your business journey or what field you work in.

It takes courage to believe in yourself and your vision.  And it seems that if you are in the professional field the world assumes you are born with courage….and that is not always the case.

I also know that from going through the struggle of charging my worth. In order to grow, you must constantly challenge your way of thinking on just about everything, including correctly interpreting your worth as a price tag.

I frequently look at how businesses charge for their services because it is directly related to connecting your brand to your target audience.

Are you running (or have a desire to run) a small business with less clients who get a top-notch expertise with one of kind white glove royal treatment? Or do you run (or hope to run) a business where you have less touch points, a higher number of clients, and an automated process with immense value delivered?

Either way, I know you have a unique perspective on how you do business, and you do business right, meaning you give way more than what is expected from you.

So to you I say: It is okay to charge for it!

Heck, it is not just okay, you should charge for it.

Here is why…

The thing is, when you get compensated for the value you give, you get inspired and excited to give even more. Then your clients gets thrilled of the value they recived and before you know it, you start looking at how you can optimize and provide even more. That is what happens when you get some breathing room, or in this case a financial boost, you create space to make a greater impact.

I have had many clients share their visions with me, what they want to do and how they do business, which has resulted in me encouraging them to increase their price.

Like clockwork, a few months later I get a call from the same client, as they do a happy dance on the other side of the phone, because they finally got the courage to increase their pricing and they are continuing to book out despite their increase in fees.

Great value = Charge for it = Happy dance. 

(In short, basically all I am saying is – let’s dance more!! ;))

Ok hold up, when do you know it is time to increase?  Because of course you need to be in the right place for it too.  This might sound a bit fluffy, but you will feel it. If you have just even begun playing with idea of increasing your prices, do it. You have already waited too long.

If you just started your business or changed it up in one way or another and it feels like things are coming at you from all different directions, you may be feeling like you can hardly see the light. You feel overwhelmed and not sure how to make it work. This is a sign that it is rather time to simplify your work/process.  Rinse and repeat what you are offering, so it starts flow more easily. After going through that for some time, it will starts to flow better. For example, you will probably even feel like those sells calls actually seem kind of fun and don’t need a lot of prep.  Then we are back to that feeling I was talking about above, where you feel more confidence in your offerings, and it’s time to charge more.

I know, you immediately think, “If I charge more, am I going to lose clients?” The truth is, you might lose the ones you have out-grown. 

In the end, you will gain more of the ones you want to work with, the ones who value your worth. 

Yep, that is how it works.

Have you thought about changing how you charge for your services? Maybe?

Hit reply and let me know what you are working on.

I am here to support you in your dance.