What is a Lead Magnet?

Why have a lead magnet? What should your lead magnet include?

Remember the days when you let your reader/follower know they could sign up to receive emails with tips and inside information – for FREE! The idea of free information was enough to build a decent-sized list of engaged readers.


Now we get bombarded with emails and getting tips for free is no longer that appealing, at all.


If you are like me, you even do your best to not be on any email list.


So, what do you do when you are the one sending out those emails and you know you have great information that people actually need and really would want? Because, yes there are plenty of those!


I, for example, have a few select emails that I look forward to getting (and yes, actually reading), because I know it brings goodness every time it shows up in my inbox.


These are the folks you want on your list, but how do we reach and draw them in?


Well, your list might include people who’ve been recommended to you and enjoy receiving your emails or maybe they “stumbled” on your articles, videos or podcasts because of some Internet search that led them to you. Both are great, indeed. Another great way to reach an audience who needs your services is with a lead magnet.


Check out this weeks video and keep reading below to better understand what a lead magnet is, why you should have one and how to choose yours. 

Now, what is a lead magnet and why should you have one?

It is a document, audio or video clip that provides helpful information for your audience, so that they know what you can offer them and what that experience might be working with you.


You know, kind of like how they give you tasters at Starbucks of the latest flavor…something delicious…in those way too small cups…and it’s clear…you need more. (Just me?!) Well honestly, they get me in the door with just a poster of a new flavor.


That’s what a lead magnet does as well. It gets your potential customers in the door.

Alright, so you know you should have one, but what should yours be?

Something irresistible of course 😉


Here are some ideas to get your mind spinning:


What do you know the most about?


What do people ask you the most about?


How can you help your ideal audience the most?


What insider tricks in your industry would your audience die to know about?


Give a snippet of it, or even better give a lot of it. Giving and sharing your knowledge builds trust and builds a more committed, connected relationship with your audience. And that is what you are really after. It shows them that you are here to serve them, and with a lead magnet, you are doing just that.


Pro tip:  Your lead magnet should preferably be the top of the funnel to your main offering, which means you are basically guiding your customers step-by-step to exactly what they need. Because again, this is not about you just trying to sell something. This is about offering something your audience needs and has been looking for.


Which is a great segue to my lead magnet! If you are not signed up for my lovely bi-weekly notes yet or if you have been for a while, but maybe missed it, head to khaggarddesign.com/find-your-niche and download the “Find Your Niche” workbook! It’s a really helpful document to get clarity on who your audience is and how to best talk to them.

Clarity feels good!
If you have any questions, I’m happy to help!

Design is Subjective

Design is subjective

…but is it really?

I often get asked how I produce creativity.  Isn’t that an oxymoron?

I suppose it is in a way, but you can start with an objective base by using design guidelines as your framework and then, yes, sprinkle some personal preferences and style on top of that for the real goodness to bloom.


To give you an idea, here is a part of what my creation process looks like and how I develop designs:

01. REsearch

When you know who or what you are designing for, it’s time to begin the qualitative research. Who is the target audience? What design elements do they respond favorably to? What shapes and colors move them? I do a lot of research before doing any hands-on creative work.

02. start

The key to the creative process is just to start. I know that’s easier said than done.  But with practice, discipline and frequency, it becomes like second nature. Staring at a white screen or blank paper can be frightening. But, once you start throwing shapes, colors, textures, etc. down on your canvas, it will create the motion needed for things to start coming to life.

03. guidelines

Aesthetics are the visual language of emotion. In other words, they will make you feel something whether you want them to or not. Design is about creating and guiding someone through an experience. i.e. You use certain elements to spark ideas, memories or emotional responses.


When you work with design, you need to have some logic and reason behind the things you do, or you might end up going back and forth for eternity on various design expressions.  When I first started out, I based everything on what looked good…to me.


But I quickly learned that, that is what you do for art— not brand design.

Here are a few of the guidelines that I follow to get started on a brand design project before adding any creative toppings or flavor:


Black – Is often associated with luxury, power, elegance, formality, evil and mystery. It can also be associated with the unknown, negativity or grief because it’s literally the absence of color.

White – Represents light, goodness and innocence. It symbolizes safety, purity and cleanliness. It’s also a color that is often used for creating open space, coolness and simplicity.

Green – Is the color of nature, so it represents life, growth, fertility and freshness. It’s often associated with money. It gives us a sense of “go ahead.” (probably because of green traffic lights) AND it has healing power and promotes relaxation.


Size – Large font sizes suggest loud, while small fonts suggest a softness or whispering.

Caps – Writing in all caps can do two things: Like font size, it can also suggest intensity or loudness, but on the other hand, it can also help the content look more clean and simple because the height of the letters is uniform (rather than having a lot of shape contrast or ups and downs visually).

HINT: Do not write in all caps when the sentence is long, because it can be hard to read.

Type – There are so many different types of fonts. Each has a different style that represents different meanings or feelings…from the simplicity of a san serif font to a more personal or historical connotation with a hand-written cursive.


Round – Round shapes give a warm, soft or loving feeling.

Angles – Sharp angles can be associated with speed, harshness, directness or certainty.


Silk – A flowy silk fabric gives a feeling of elegance, femininity, lightness or luxury

Wood – Is associated with nature and often gives a sense of being real or down-to-earth

Metal – Implies a sense of strength, coolness, toughness or roughness


So yes, design is subjective…but not really. 😉


There are more guidelines and certainly different interpretations, but I hope this gave you some fun insight on how design is created.

If you have any questions, I’m happy to help!