Make Your Mark
San Diego, CA
Can Stamp is a one-of-a-kind, patent-pending product with an owner who is filled with infectious entrepreneurial spirit. The Can Stamp is a product that personalizes your beer or soda can. Roll the stamp at the top (where the concave area is) and indent a word or symbol to mark the can as yours, and yours alone. When the product was created and the patent was filed, we got the opportunity to help the owner bring it to market. Bringing a new, completely unique item to the market is an interesting and refreshing challenge, and one we immediately embraced. (In fact, we said: “Heck yeah, bring it on!”)
We asked ourselves, who will use this product? Why? How are they likely to feel when using it, and what should Can Stamp stand for? After much research and discussion we decided it should be branded in three specific ways: fun, practical and hip.
The budget was tight, as the majority of it was initially dedicated to product development and production, so we created the essentials to get things going. Can Stamp’s owner has big visions and a piles of ideas, so this will be an evolving project with the goal of putting Can Stamp on the map.