BRAND, PRINT, WEB DESIGN & BUSINESS VISION

– to confidently market your business –


Whether you are a startup or an established business looking to improve, my mission is to develop and visually tell your story in a way that your clients or customers find irresistible.

I dig deeper to present you better.

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WHY POSITIONING & BRANDING MATTERS

You may have the best product or service in all of human history,
but that is not enough if you can’t reach the audience that wants it.

STRONG BRAND

People like to know what they are in for. A strong brand says who you are, what you do and why it matters to your audience. It’s like a unified voice that leads your organization and amps up your groupies who will share your product or service with others.

HAVING A CLEAR VISION

It’s like going on a road trip vs. having a time and place to be. On a road trip you might have a destination, but probably no time limits, specific routs etc., so you kind of just take it as it comes to explore and wander. Which sounds fantastic, but not if you have somewhere you need to be! Just like in business, you can aimlessly build your business slowly with no particular end goal in mind. But if you have a clear plan, you’ll surely get where you want, when you want.

OFFER AN EXPERIENCE

A powerful brand tells your story. It evokes feelings and emotions. In today’s society with an overload of information and very little time, people make choices on feelings rather than facts as well as buying what they want instead of what they need. Create a satisfying experience and they will come back for more.

My goal is to build a great relationship with you and to fully understand where you want to go: your audience, your product/services and your goals. If you don’t know your target or might not be sure how to start, I will be happy to guide you and help you find your clear business vision. I, just like you have started businesses and if I can help you to skip over some of the tricky spots, I’d love to!

I can help you create your visual identity with a logo that attracts your perfect client, brochures that engage, newsletters that hook readers and unforgettable websites. Together with my team, we can create a simple site or an elaborate online platform. I build most sites with WordPress, a content management system that makes it very easy for you to update and saves you money!

My mission is to get your company to look fantastic, attract your perfect clients and put you on the road to success.

HERE IS OUR COMBINED KNOWLEDGE THAT YOU WILL GET ACCESS TO:

With your end-product, image and target in mind these are some possible steps we can and will use to make you and your business blossom and help you reach your perfect client or customer.

Brand & Business Vision

Every new project starts with discussing your vision and goals: it’s when we look you over from head to toe and get to know each other. Most importantly, it’s when we find out how we can make your vision a reality.

Design

Looks do matter if you want to attract the right kind of crowd that will convert. I design with the latest trends in mind and together with your brand vision, I create products that will attract your perfect client or customer.

Development

We handle everything from planning, information architecture and wire framing to coding, testing and launching. We most often build with WordPress as it is very cost effective and an easy tool for you to maneuver.

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Copy

We can help you write engaging copy in your brand voice. Choosing the correct text is incredibly important to make sure your site is communicating the right message and style.

Social Media

We can help you stay on top of your networks by listening to and participating in relevant online conversations. We keep you up to date on your blogs, web posts and social networks like Pinterest, Twitter and Facebook. We can also help you with any design needs in that area.

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PPC

When you first go live with your new site, it can take a while to build up “organic juice” which will put you higher up on search engines. During this period we often recommend using Pay Per Click (PPC) advertising to get your site visible and start making sales. We can help set these accounts up and even continue to manage them long term if needed.

SEO

We provide in-depth organic keyword research, recommendations and continuous on-page optimizations (content/copy edits, page titles, meta-data) to help increase your keyword rankings and organic traffic and get you higher up on search engines.

Newsletter

Connecting & communicating with your potential clients / customers is probably the most important part of your business after having a clear vision and brand. We can help you set up a Newsletter sign-up and customize sign-up forms as well as design your newsletters to match your brand.

As someone who is not creative by any means, I decided to outsource my website design. Karin was the perfect person to work with. She has a thorough, well-drawn out process where she tries to understand me, my business, and my vision. Once she has that information, she runs with it and does the dirty work I don’t want to touch. The end result was awesome. Karin is highly responsive, gives valuable feedback, and is a pleasure to work with. I highly recommend her for your creative needs.

Palbir Nijjar

Financial Advisor, Smart Path Wealth Management

Karin is a Multi-talented Artist, Technical Wizard-ess, and an Extra-ordinary Human Being. She has natural, progressive and creative talents for design, and facile, up-to-date and intuitive gifts of technology, who cares deeply about her clients best interests, working tirelessly for their success, devoted to high standards and quality work. You can count on Karin to go above and beyond your expectations. How wonderful to work with someone of such high integrity, talent, sincerity and good cheer!

Regina Bolden

Interfaith Minister, Embracing Spirit